Baileys vs Kahlúa:Which is searched more?
In September 2026, Baileys had more branded searches than Kahlúa among liqueur brands worldwide. Baileys was estimated to have 1M branded searches compared to Kahlúa’s 246K, and held a 27% Share of Search versus Kahlúa’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baileys or Kahlúa?
Compare the liqueur brands people mix and sip. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baileys, Kahlúa. The figures are in the table below the chart.
View monthly share of search table
| Month | Jägermeister | Baileys | Aperol | Cointreau | Kahlúa | Frangelico |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 24.2% | 19.9% | 8.9% | 7.3% | 3.3% |
| Nov 2025 | 34.3% | 27.9% | 18.8% | 8.4% | 6.9% | 3.8% |
| Dec 2025 | 29.2% | 35.7% | 15.9% | 8.8% | 7.2% | 3.2% |
| Jan 2026 | 34.5% | 28.1% | 18.9% | 8.5% | 6.9% | 3.1% |
| Feb 2026 | 36.2% | 24.4% | 20% | 8.9% | 7.3% | 3.3% |
| Mar 2026 | 34.6% | 23.4% | 23.4% | 8.5% | 7% | 3.1% |
| Apr 2026 | 33% | 22.2% | 27% | 8.1% | 6.6% | 3% |
| May 2026 | 29.1% | 23.9% | 29.1% | 8.8% | 5.9% | 3.2% |
| Jun 2026 | 30.6% | 20.6% | 30.6% | 9.2% | 6.2% | 2.8% |
| Jul 2026 | 29.3% | 24% | 29.3% | 8.8% | 5.9% | 2.6% |
| Aug 2026 | 33.6% | 22.4% | 27.3% | 8.2% | 5.5% | 3% |
| Sep 2026 | 33% | 27% | 22.2% | 8.1% | 6.6% | 3% |
How has the Baileys and Kahlúa comparison changed over the last 12 months?
3 findings
- Baileys was ahead of Kahlúa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baileys’ estimated Share of Search among liqueur brands worldwide moved from 24.2% to 27%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Kahlúa’s estimated Share of Search among liqueur brands worldwide moved from 7.3% to 6.6%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for liqueur brands worldwide in September 2026?
2 changes
In September 2026, Baileys overtook Aperol to rank 2nd among liqueur brands worldwide, with 27% estimated Share of Search.
In September 2026, Kahlúa gained estimated Share of Search among liqueur brands worldwide, from 5.5% to 6.6%.
Other head-to-heads among liqueur brands
How each brand is measured
Brandwave collects information about searches that people make online using Baileys’ and Kahlúa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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