Brandwave

Liqueur brands:Which are searched most?

In September 2026, Jägermeister was the most searched among liqueur brands worldwide, with an estimated 1.2M branded searches and 33% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jägermeister33%
  2. Baileys27%
  3. Aperol22.2%
  4. Cointreau8.1%
  5. Kahlúa6.6%
  6. Frangelico3%

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Share of SearchLeaderboard

Compare the liqueur brands people mix and sip. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among liqueur brands worldwide, by month

Share of Search by month for Jägermeister, Baileys, Aperol, Cointreau, Kahlúa, Frangelico. The figures are in the table below the chart.

View monthly share of search table
MonthJägermeisterBaileysAperolCointreauKahlúaFrangelico
Oct 202536.3%24.2%19.9%8.9%7.3%3.3%
Nov 202534.3%27.9%18.8%8.4%6.9%3.8%
Dec 202529.2%35.7%15.9%8.8%7.2%3.2%
Jan 202634.5%28.1%18.9%8.5%6.9%3.1%
Feb 202636.2%24.4%20%8.9%7.3%3.3%
Mar 202634.6%23.4%23.4%8.5%7%3.1%
Apr 202633%22.2%27%8.1%6.6%3%
May 202629.1%23.9%29.1%8.8%5.9%3.2%
Jun 202630.6%20.6%30.6%9.2%6.2%2.8%
Jul 202629.3%24%29.3%8.8%5.9%2.6%
Aug 202633.6%22.4%27.3%8.2%5.5%3%
Sep 202633%27%22.2%8.1%6.6%3%

This month’s ranking, September 2026

  1. 1.Jägermeister

    33%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.6 points.

  2. 2.Baileys

    27%

    Moved from 3rd to 2nd. 1M estimated branded searches, 0% vs prior month. Share +4.7 points.

  3. 3.Aperol

    22.2%

    Moved from 2nd to 3rd. 823K estimated branded searches, -32.5% vs prior month. Share -5.1 points.

  4. 4.Cointreau

    8.1%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Kahlúa

    6.6%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +1.1 points.

  6. 6.Frangelico

    3%

    Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among liqueur brands worldwide?

In September 2026, Jägermeister was the most searched among liqueur brands worldwide, with an estimated 1.2M branded searches and 33% estimated Share of Search within this set. Baileys is in 2nd place, 5.9 percentage points behind at 27% Share of Search.

Global liqueur brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jägermeister36.3% → 33%36.3%Oct 202529.1%May 20261st
Baileys24.2% → 27%35.7%Dec 202520.6%Jun 20262nd
Aperol19.9% → 22.2%30.6%Jun 202615.9%Dec 20253rd
Cointreau8.9% → 8.1%9.2%Jun 20268.1%Apr 20264th
Kahlúa7.3% → 6.6%7.3%Oct 20255.5%Aug 20265th
Frangelico3.3% → 3%3.8%Nov 20252.6%Jul 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Jägermeister’s estimated Share of Search among liqueur brands worldwide decreased from 36.3% to 33%.
  • Across the 12 months ending September 2026, Baileys’ estimated Share of Search among liqueur brands worldwide increased from 24.2% to 27%.
  • Across the 12 months ending September 2026, Aperol’s estimated Share of Search among liqueur brands worldwide increased from 19.9% to 22.2%.
  • Across the 12 months ending September 2026, Cointreau’s estimated Share of Search among liqueur brands worldwide decreased from 8.9% to 8.1%.
  • Across the 12 months ending September 2026, Kahlúa’s estimated Share of Search among liqueur brands worldwide decreased from 7.3% to 6.6%.
  • Across the 12 months ending September 2026, Jägermeister’s estimated Share of Search among liqueur brands worldwide peaked at 36.3% in October 2025 and was lowest at 29.1% in May 2026.
  • Across the 12 months ending September 2026, Baileys’ estimated Share of Search among liqueur brands worldwide peaked at 35.7% in December 2025 and was lowest at 20.6% in June 2026.
  • Across the 12 months ending September 2026, Aperol’s estimated Share of Search among liqueur brands worldwide peaked at 30.6% in June 2026 and was lowest at 15.9% in December 2025.
  • Across the 12 months ending September 2026, Cointreau’s estimated Share of Search among liqueur brands worldwide peaked at 9.2% in June 2026 and was lowest at 8.1% in April 2026.
  • Across the 12 months ending September 2026, Kahlúa’s estimated Share of Search among liqueur brands worldwide peaked at 7.3% in October 2025 and was lowest at 5.5% in August 2026.
  • Across the 12 months ending September 2026, Frangelico’s estimated Share of Search among liqueur brands worldwide peaked at 3.8% in November 2025 and was lowest at 2.6% in July 2026.
  • Across the 12 months ending September 2026, Frangelico held steady: its estimated Share of Search among liqueur brands worldwide moved less than 0.5 percentage points.

How did search popularity change for liqueur brands worldwide in September 2026?

  1. In September 2026, Baileys overtook Aperol to rank 2nd among liqueur brands worldwide, with 27% estimated Share of Search.

  2. In September 2026, Kahlúa gained estimated Share of Search among liqueur brands worldwide, from 5.5% to 6.6%.

  3. In September 2026, Aperol lost estimated Share of Search among liqueur brands worldwide, from 27.3% to 22.2%.

  4. In September 2026, Jägermeister lost estimated Share of Search among liqueur brands worldwide, from 33.6% to 33%.

  5. Cointreau’s estimated Share of Search among liqueur brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.1% in September 2026.

  6. Estimated monthly branded searches for Frangelico worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

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