How popular isJägermeister in search?
In September 2026, there were an estimated 1.2M branded searches for Jägermeister worldwide which is down 18.7% over the last 12 months. Jägermeister holds 33% estimated Share of Search among liqueur brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Jägermeister33%
Baileys27%
Aperol22.2%
Cointreau8.1%
Kahlúa6.6%Frangelico3%
Follow Jägermeister and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which liqueur brands compete with Jägermeister?
Share of Search by month for Jägermeister, Baileys, Aperol, Cointreau, Kahlúa, Frangelico. The figures are in the table below the chart.
View monthly share of search table
| Month | Jägermeister | Baileys | Aperol | Cointreau | Kahlúa | Frangelico |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 24.2% | 19.9% | 8.9% | 7.3% | 3.3% |
| Nov 2025 | 34.3% | 27.9% | 18.8% | 8.4% | 6.9% | 3.8% |
| Dec 2025 | 29.2% | 35.7% | 15.9% | 8.8% | 7.2% | 3.2% |
| Jan 2026 | 34.5% | 28.1% | 18.9% | 8.5% | 6.9% | 3.1% |
| Feb 2026 | 36.2% | 24.4% | 20% | 8.9% | 7.3% | 3.3% |
| Mar 2026 | 34.6% | 23.4% | 23.4% | 8.5% | 7% | 3.1% |
| Apr 2026 | 33% | 22.2% | 27% | 8.1% | 6.6% | 3% |
| May 2026 | 29.1% | 23.9% | 29.1% | 8.8% | 5.9% | 3.2% |
| Jun 2026 | 30.6% | 20.6% | 30.6% | 9.2% | 6.2% | 2.8% |
| Jul 2026 | 29.3% | 24% | 29.3% | 8.8% | 5.9% | 2.6% |
| Aug 2026 | 33.6% | 22.4% | 27.3% | 8.2% | 5.5% | 3% |
| Sep 2026 | 33% | 27% | 22.2% | 8.1% | 6.6% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 1.2M | -18.7% | -0.6 points | |
| 2, moved from 3rd to 2nd | 27% | 1M | 0% | +4.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.2% | 823K | -32.5% | -5.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.1% | 301K | -18.2% | -0.1 points | |
| 5, held 5th | 6.6% | 246K | 0% | +1.1 points | |
| 6, held 6th | 3% | 110K | -18.5% | 0 points |
33%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.6 points.
2.
27%
Moved from 3rd to 2nd. 1M estimated branded searches, 0% vs prior month. Share +4.7 points.
3.
Aperol22.2%
Moved from 2nd to 3rd. 823K estimated branded searches, -32.5% vs prior month. Share -5.1 points.
8.1%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.
Kahlúa6.6%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share +1.1 points.
3%
Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare search popularity between Jägermeister and its closest rivals
Every comparison with Jägermeister
5 comparisons
How has branded search demand for Jägermeister changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jägermeister worldwide fell from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Jägermeister’s estimated Share of Search among liqueur brands worldwide decreased from 36.3% to 33%.
- Across the 12 months ending September 2026, Jägermeister’s estimated Share of Search among liqueur brands worldwide peaked at 36.3% in October 2025 and was lowest at 29.1% in May 2026.
How did search popularity change for liqueur brands worldwide in September 2026?
6 changes
In September 2026, Baileys overtook Aperol to rank 2nd among liqueur brands worldwide, with 27% estimated Share of Search.
In September 2026, Kahlúa gained estimated Share of Search among liqueur brands worldwide, from 5.5% to 6.6%.
In September 2026, Aperol lost estimated Share of Search among liqueur brands worldwide, from 27.3% to 22.2%.
In September 2026, Jägermeister lost estimated Share of Search among liqueur brands worldwide, from 33.6% to 33%.
Cointreau’s estimated Share of Search among liqueur brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.1% in September 2026.
Estimated monthly branded searches for Frangelico worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How is Jägermeister measured?
Brandwave collects information about searches that people make online using Jägermeister’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- j germeister
Do you work for Jägermeister? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Jägermeister your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.