Brandwave

Cointreau vs Jägermeister:Which is searched more?

In September 2026, Jägermeister had more branded searches than Cointreau among liqueur brands worldwide. Jägermeister was estimated to have 1.2M branded searches compared to Cointreau’s 301K, and held a 33% Share of Search versus Cointreau’s 8.1%. These are worldwide searches for English-language branded terms.

Share of Search among liqueur brands worldwide in September 2026Which is more popular in search, Cointreau or Jägermeister?
Cointreau8.1%301K searches
vs
Jägermeister33%1.2M searches

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Which is more popular in search, Cointreau or Jägermeister?

Compare the liqueur brands people mix and sip. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cointreau and Jägermeister among liqueur brands worldwide, by month

Share of Search by month for Jägermeister, Cointreau. The figures are in the table below the chart.

View monthly share of search table
MonthJägermeisterBaileysAperolCointreauKahlúaFrangelico
Oct 202536.3%24.2%19.9%8.9%7.3%3.3%
Nov 202534.3%27.9%18.8%8.4%6.9%3.8%
Dec 202529.2%35.7%15.9%8.8%7.2%3.2%
Jan 202634.5%28.1%18.9%8.5%6.9%3.1%
Feb 202636.2%24.4%20%8.9%7.3%3.3%
Mar 202634.6%23.4%23.4%8.5%7%3.1%
Apr 202633%22.2%27%8.1%6.6%3%
May 202629.1%23.9%29.1%8.8%5.9%3.2%
Jun 202630.6%20.6%30.6%9.2%6.2%2.8%
Jul 202629.3%24%29.3%8.8%5.9%2.6%
Aug 202633.6%22.4%27.3%8.2%5.5%3%
Sep 202633%27%22.2%8.1%6.6%3%

How has the Cointreau and Jägermeister comparison changed over the last 12 months?

  • Jägermeister was ahead of Cointreau in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cointreau’s estimated Share of Search among liqueur brands worldwide moved from 8.9% to 8.1%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Jägermeister’s estimated Share of Search among liqueur brands worldwide moved from 36.3% to 33%, and its estimated monthly branded searches moved from 1.5M to 1.2M.

How did search popularity change for liqueur brands worldwide in September 2026?

  1. In September 2026, Jägermeister lost estimated Share of Search among liqueur brands worldwide, from 33.6% to 33%.

  2. Cointreau’s estimated Share of Search among liqueur brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.1% in September 2026.

Other head-to-heads among liqueur brands

How each brand is measured

Brandwave collects information about searches that people make online using Cointreau’s and Jägermeister’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cointreau

1 branded search term

  • cointreau

Jägermeister

1 branded search term

  • jagermeister

How the Brand Demand Index is measured

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