Baggu vs Dagne Dover:Which is more popular?
In September 2026, Baggu had more branded searches than Dagne Dover among tote bag brands worldwide. Baggu had about 368,000 branded searches, while Dagne Dover had 2,400. Baggu made up 28.5% of all tote bag brand searches we track, and Dagne Dover accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about tote bag brands, Baggu appeared in three of the five answers and Dagne Dover in two. Baggu was mentioned before Dagne Dover in every answer.
Who do people search for more?
Baggu, about 153 searches for every 1 for Dagne Dover
Who does AI mention more?
Baggu, mentioned in 3 of 5 answers, Dagne Dover in 2
Who does AI recommend more?
Baggu, named ahead of Dagne Dover in every answer
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Top tote bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Baggu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dagne Dover was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Baggu was listed before Dagne Dover in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
L.L.Bean1st
Longchamp2nd- Baggu3rd
Marc Jacobs4th
Cuyana5th
Kate Spade6th
Tory Burch7th
Dagne Dover8th
Goyard9th
Coach–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Baggu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marc Jacobs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- L.L.Bean3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cuyana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dagne Dover2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goyard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tory Burch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Coach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tote bag brands
5 answers
Asked ChatGPT
“Which tote bag brand should I buy?”
Asked ChatGPT
“What are the best tote bag brands?”
Asked ChatGPT
“What's the best tote bag for carrying a laptop to work?”
Searched Google, AI Overview
“tote bag”
Searched Google, AI Overview
“work tote”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Baggu or Dagne Dover more popular in search?
This chart shows how often people search Google for Baggu and Dagne Dover by name. Each line represents a brand's share of searches for all 13 tote bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Baggu, Dagne Dover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baggu | Longchamp | Coach | Marc Jacobs | Goyard | L.L.Bean | Tory Burch | Kate Spade | Lululemon | Lo & Sons | Michael Kors | Cuyana | Dagne Dover |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.4% | 16.3% | 15.6% | 22.7% | 8.6% | 4.7% | 3.8% | 1.2% | 0.94% | 0.77% | 0.63% | 0.94% | 0.51% |
| Nov 2025 | 27.7% | 18% | 12.4% | 19.7% | 10.2% | 5.6% | 1.4% | 1.4% | 1.1% | 1.1% | 0.75% | 0.5% | 0.27% |
| Dec 2025 | 23.4% | 18.5% | 15.6% | 21.4% | 8.6% | 4.7% | 1.7% | 1.1% | 1.1% | 0.94% | 0.77% | 1.1% | 0.94% |
| Jan 2026 | 28.2% | 18.3% | 15.4% | 18.3% | 8.4% | 4.6% | 1.7% | 1.1% | 1.4% | 0.93% | 0.76% | 0.51% | 0.41% |
| Feb 2026 | 32.2% | 17.1% | 14.5% | 17.1% | 7.9% | 4.3% | 1.6% | 1.1% | 1.3% | 1.1% | 1.1% | 0.47% | 0.25% |
| Mar 2026 | 33.4% | 14.5% | 14.9% | 17.7% | 8.2% | 5.5% | 1.3% | 1.1% | 1.1% | 0.9% | 0.6% | 0.49% | 0.22% |
| Apr 2026 | 29.5% | 15.7% | 13.2% | 18.1% | 8.8% | 8.8% | 1.5% | 1.2% | 0.97% | 0.97% | 0.65% | 0.43% | 0.23% |
| May 2026 | 31.4% | 13.6% | 11.5% | 19.2% | 9.4% | 9.4% | 1.3% | 1.3% | 0.84% | 0.84% | 0.56% | 0.46% | 0.25% |
| Jun 2026 | 28.9% | 15.3% | 12.9% | 17.7% | 10.6% | 8.6% | 1.4% | 1.2% | 1.2% | 0.78% | 0.64% | 0.52% | 0.23% |
| Jul 2026 | 27.3% | 15.5% | 18.2% | 13.7% | 10% | 10% | 1.3% | 0.9% | 1.1% | 0.73% | 0.6% | 0.49% | 0.18% |
| Aug 2026 | 29.3% | 18.9% | 19.6% | 12% | 8.8% | 5.9% | 1.4% | 0.96% | 1.2% | 0.64% | 0.64% | 0.53% | 0.19% |
| Sep 2026 | 28.5% | 18.5% | 15.5% | 14.3% | 10.4% | 7% | 1.4% | 1.1% | 1.1% | 0.77% | 0.63% | 0.51% | 0.19% |
Dagne Dover sells other things too, so only its searches that name this product count here, like “dagne dover tote”.
How has the Baggu and Dagne Dover comparison changed over the last 12 months?
3 findings
- Baggu was ahead of Dagne Dover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baggu’s share of searches among tote bag brands worldwide moved from 23.4% to 28.5%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Dagne Dover’s share of searches among tote bag brands worldwide moved from 0.51% to 0.19%, and its estimated monthly branded searches moved from 6.6K to 2.4K.
How did search popularity change for tote bag brands worldwide in September 2026?
2 changes
In September 2026, Baggu lost share of searches among tote bag brands worldwide, from 29.3% to 28.5%.
Estimated monthly branded searches for Dagne Dover worldwide fell 63.6% over 12 measured months, from 6.6K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Baggu’s and Dagne Dover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baggu
1 branded search term
- baggu
Dagne Dover
1 branded search term
- dagne dover tote
Other head-to-heads among tote bag brands
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