Brandwave

Azure Container Registry vs Harbor:Which is more popular?

In September 2026, Azure Container Registry had more branded searches than Harbor among container registries worldwide. Azure Container Registry had about 3,600 branded searches, while Harbor had 2,400. Azure Container Registry made up 0.83% of all container registry searches we track, and Harbor accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about container registries, Azure Container Registry appeared in all five answers and Harbor in three. Azure Container Registry was mentioned before Harbor in every answer.

Among container registries worldwide in September 2026

Who do people search for more?

Azure Container Registry, about 50% more searches than Harbor

Azure Container Registry 3.6K searchesHarbor 2.4K searches

Who does AI mention more?

Azure Container Registry, mentioned in every answer we collected

Azure Container Registry in 5 of 5Harbor in 3 of 5

Who does AI recommend more?

Azure Container Registry, named ahead of Harbor in every answer

Azure Container Registry first in 5Harbor never first

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Top container registries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure Container Registry appeared in all five answers. Harbor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Azure Container Registry was listed before Harbor in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon ECR1st
  2. Google Artifact Registry2nd
  3. Docker Hub3rd
  4. Azure Container Registry4th
  5. Harbor5th
  6. Quay6th
  7. Artifactory7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Docker Hub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Container Registry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Artifact Registry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon ECR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harbor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifactory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about container registries

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Azure Container Registry or Harbor more popular in search?

This chart shows how often people search Google for Azure Container Registry and Harbor by name. Each line represents a brand's share of searches for all seven container registries we track, month by month, from English-language searches worldwide.

Azure Container Registry and Harbor among container registries worldwide, by month

Share of searches by month for Azure Container Registry, Harbor. The figures are in the table below the chart.

View monthly share of searches table
MonthDocker HubArtifactoryAmazon ECRQuayAzure Container RegistryHarborGoogle Artifact Registry
Oct 202593.1%3.7%0.75%0.81%0.91%0.4%0.26%
Nov 202592.5%4.6%0.74%0.55%0.91%0.49%0.27%
Dec 202593.6%3.8%0.75%0.46%0.75%0.41%0.27%
Jan 202692.5%4.6%0.74%0.54%0.91%0.49%0.27%
Feb 202692.3%4.5%0.91%0.55%0.91%0.49%0.27%
Mar 202691.2%5.5%0.9%0.55%1.1%0.48%0.27%
Apr 202690.9%5.5%1.1%0.56%1.1%0.59%0.32%
May 202691.2%5.5%1.1%0.57%0.89%0.49%0.32%
Jun 202691.1%5.5%1.1%0.65%0.89%0.49%0.26%
Jul 202689.5%6.6%1.3%0.53%1.1%0.58%0.39%
Aug 202685%11.4%1.2%0.5%1%0.55%0.3%
Sep 202684.8%11.4%1.2%0.9%0.83%0.55%0.3%

How has the Azure Container Registry and Harbor comparison changed over the last 12 months?

3 findings

How did search popularity change for container registries worldwide in September 2026?

2 changes

  1. In September 2026, Azure Container Registry fell from 4th to 5th among container registries worldwide.

  2. In September 2026, Harbor fell from 5th to 6th among container registries worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Azure Container Registry’s and Harbor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Azure Container Registry

1 branded search term

  • azure container registry

Harbor

1 branded search term

  • harbor registry

How the Brand Demand Index is measured

Other head-to-heads among container registries

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