Brandwave

Azure Container Registry vs Google Artifact Registry:Which is more popular?

In September 2026, Azure Container Registry had more branded searches than Google Artifact Registry among container registries worldwide. Azure Container Registry had about 3,600 branded searches, while Google Artifact Registry had 1,300. Azure Container Registry made up 0.83% of all container registry searches we track, and Google Artifact Registry accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about container registries, both Azure Container Registry and Google Artifact Registry appeared in all five answers. Google Artifact Registry was mentioned before Azure Container Registry in four out of five answers.

Among container registries worldwide in September 2026

Who do people search for more?

Azure Container Registry, about 3 searches for every 1 for Google Artifact Registry

Azure Container Registry 3.6K searchesGoogle Artifact Registry 1.3K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Azure Container Registry in 5 of 5Google Artifact Registry in 5 of 5

Who does AI recommend more?

Google Artifact Registry, named ahead of Azure Container Registry in 4 of 5 answers

Google Artifact Registry first in 4Azure Container Registry first in 1

Follow Azure Container Registry vs Google Artifact Registry and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top container registries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Azure Container Registry and Google Artifact Registry showed up in all five answers. Google Artifact Registry was listed before Azure Container Registry in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon ECR1st
  2. Google Artifact Registry2nd
  3. Docker Hub3rd
  4. Azure Container Registry4th
  5. Harbor5th
  6. Quay6th
  7. Artifactory7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Docker Hub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Container Registry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Artifact Registry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon ECR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harbor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Artifactory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about container registries

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Azure Container Registry or Google Artifact Registry more popular in search?

This chart shows how often people search Google for Azure Container Registry and Google Artifact Registry by name. Each line represents a brand's share of searches for all seven container registries we track, month by month, from English-language searches worldwide.

Azure Container Registry and Google Artifact Registry among container registries worldwide, by month

Share of searches by month for Azure Container Registry, Google Artifact Registry. The figures are in the table below the chart.

View monthly share of searches table
MonthDocker HubArtifactoryAmazon ECRQuayAzure Container RegistryHarborGoogle Artifact Registry
Oct 202593.1%3.7%0.75%0.81%0.91%0.4%0.26%
Nov 202592.5%4.6%0.74%0.55%0.91%0.49%0.27%
Dec 202593.6%3.8%0.75%0.46%0.75%0.41%0.27%
Jan 202692.5%4.6%0.74%0.54%0.91%0.49%0.27%
Feb 202692.3%4.5%0.91%0.55%0.91%0.49%0.27%
Mar 202691.2%5.5%0.9%0.55%1.1%0.48%0.27%
Apr 202690.9%5.5%1.1%0.56%1.1%0.59%0.32%
May 202691.2%5.5%1.1%0.57%0.89%0.49%0.32%
Jun 202691.1%5.5%1.1%0.65%0.89%0.49%0.26%
Jul 202689.5%6.6%1.3%0.53%1.1%0.58%0.39%
Aug 202685%11.4%1.2%0.5%1%0.55%0.3%
Sep 202684.8%11.4%1.2%0.9%0.83%0.55%0.3%

How has the Azure Container Registry and Google Artifact Registry comparison changed over the last 12 months?

3 findings

How did search popularity change for container registries worldwide in September 2026?

2 changes

  1. In September 2026, Azure Container Registry fell from 4th to 5th among container registries worldwide.

  2. Estimated monthly branded searches for Google Artifact Registry worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Azure Container Registry’s and Google Artifact Registry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Azure Container Registry

1 branded search term

  • azure container registry

Google Artifact Registry

1 branded search term

  • google artifact registry

How the Brand Demand Index is measured

Other head-to-heads among container registries

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free