Brandwave

Autel vs XAG:Which is more popular?

In September 2026, Autel had more branded searches than XAG among drone manufacturers worldwide. Autel had about 135,000 branded searches, while XAG had 1,900. Autel made up 15.9% of all drone manufacturer searches we track, and XAG accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about drone manufacturers, Autel appeared in three of the five answers and XAG in two. Autel was mentioned before XAG in every answer that named either.

Among drone manufacturers worldwide in September 2026

Who do people search for more?

Autel, about 71 searches for every 1 for XAG

Autel 135K searchesXAG 1.9K searches

Who does AI mention more?

Autel, mentioned in 3 of 5 answers, XAG in 2

Autel in 3 of 5XAG in 2 of 5

Who does AI recommend more?

Autel, named ahead of XAG in 3 of 3 answers

Autel first in 3XAG never first

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Top drone manufacturers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Autel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. XAG was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Autel was listed before XAG in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DJI1st
  2. Autel2nd
  3. Parrot3rd
  4. Freefly Systems4th
  5. Skydio5th
  6. Wingtra6th
  7. XAG7th
  8. Potensic8th
  9. HoverAir–
  10. senseFly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DJI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Autel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skydio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freefly Systems3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parrot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XAG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wingtra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Potensic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HoverAir0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • senseFly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drone manufacturers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Autel or XAG more popular in search?

This chart shows how often people search Google for Autel and XAG by name. Each line represents a brand's share of searches for all ten drone manufacturers we track, month by month, from English-language searches worldwide.

Autel and XAG among drone manufacturers worldwide, by month

Share of searches by month for Autel, XAG. The figures are in the table below the chart.

View monthly share of searches table
MonthDJIAutelSkydioHoverAirPotensicFreefly SystemsParrotXAGWingtrasenseFly
Oct 202567.7%15.7%4.7%3.8%2.9%2.6%2.1%0.22%0.19%0.19%
Nov 202570.5%13.5%4%4%3%2.7%1.8%0.16%0.13%0.16%
Dec 202570%13.2%5.9%3.2%3.2%2.2%1.8%0.19%0.13%0.13%
Jan 202672%13.6%4.1%3.3%2.5%2.2%1.8%0.19%0.13%0.13%
Feb 202671.4%13.5%5%2.2%2.2%3.3%1.8%0.29%0.16%0.16%
Mar 202666.9%15.5%6.9%2.5%2.3%3.1%2.1%0.28%0.22%0.18%
Apr 202668.8%15.7%4.7%2.6%2.4%3.2%2.1%0.28%0.19%0.15%
May 202673%13.8%4.1%2.3%2.1%2.8%1.5%0.19%0.16%0.13%
Jun 202674.6%11.5%4.2%2.3%2.6%2.8%1.5%0.2%0.14%0.1%
Jul 202676.4%11.8%3.5%2.4%2.2%1.9%1.3%0.31%0.14%0.11%
Aug 202673.6%13.8%3.4%3.4%2.1%1.8%1.5%0.24%0.13%0.09%
Sep 202669.7%15.9%4.8%3.2%2.4%2.1%1.4%0.22%0.15%0.1%

How has the Autel and XAG comparison changed over the last 12 months?

3 findings
  • Autel was ahead of XAG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Autel’s share of searches among drone manufacturers worldwide moved from 15.7% to 15.9%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, XAG’s share of searches among drone manufacturers worldwide held steady at 0.22%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for drone manufacturers worldwide in September 2026?

1 change
  1. In September 2026, Autel gained share of searches among drone manufacturers worldwide, from 13.8% to 15.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Autel’s and XAG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Autel

1 branded search term

  • autel

XAG

1 branded search term

  • xag drone

How the Brand Demand Index is measured

Other head-to-heads among drone manufacturers

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