Brandwave

How popular isXAG?

In September 2026, people searched for XAG by name about 1,900 times worldwide, about the same as the previous year. These searches made up 0.22% of all global drone manufacturer searches, placing XAG eighth out of ten manufacturers. When we asked both ChatGPT and Google AI Overviews about drone manufacturers, XAG appeared in two of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

XAG is the eighth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. DJIShare of searches 69.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AutelShare of searches 15.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. SkydioShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. HoverAirShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. XAGShare of searches 0.22%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top drone manufacturers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, XAG was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. XAG is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DJI1st
  2. Autel2nd
  3. Parrot3rd
  4. Freefly Systems4th
  5. Skydio5th
  6. Wingtra6th
  7. XAG7th
  8. Potensic8th
  9. HoverAir–
  10. senseFly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DJI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Autel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skydio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freefly Systems3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parrot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XAG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wingtra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Potensic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HoverAir0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • senseFly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drone manufacturers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which drone manufacturers compete with XAG?

XAG against drone manufacturers worldwide, by month

Share of searches by month for DJI, Autel, Skydio, HoverAir, Potensic, Freefly Systems, XAG. The figures are in the table below the chart.

View monthly share of searches table
MonthDJIAutelSkydioHoverAirPotensicFreefly SystemsParrotXAGWingtrasenseFly
Oct 202567.7%15.7%4.7%3.8%2.9%2.6%2.1%0.22%0.19%0.19%
Nov 202570.5%13.5%4%4%3%2.7%1.8%0.16%0.13%0.16%
Dec 202570%13.2%5.9%3.2%3.2%2.2%1.8%0.19%0.13%0.13%
Jan 202672%13.6%4.1%3.3%2.5%2.2%1.8%0.19%0.13%0.13%
Feb 202671.4%13.5%5%2.2%2.2%3.3%1.8%0.29%0.16%0.16%
Mar 202666.9%15.5%6.9%2.5%2.3%3.1%2.1%0.28%0.22%0.18%
Apr 202668.8%15.7%4.7%2.6%2.4%3.2%2.1%0.28%0.19%0.15%
May 202673%13.8%4.1%2.3%2.1%2.8%1.5%0.19%0.16%0.13%
Jun 202674.6%11.5%4.2%2.3%2.6%2.8%1.5%0.2%0.14%0.1%
Jul 202676.4%11.8%3.5%2.4%2.2%1.9%1.3%0.31%0.14%0.11%
Aug 202673.6%13.8%3.4%3.4%2.1%1.8%1.5%0.24%0.13%0.09%
Sep 202669.7%15.9%4.8%3.2%2.4%2.1%1.4%0.22%0.15%0.1%
  1. 1.DJI

    69.7%

    Held 1st. 591K estimated branded searches, -18.3% vs prior month. Share -3.9 points.

  2. 2.Autel

    15.9%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Skydio

    4.8%

    Moved from 4th to 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.4 points.

  4. 4.HoverAir

    3.2%

    Moved from 3rd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  5. 5.Potensic

    2.4%

    Held 5th. 20.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Parrot

    1.4%

    Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.XAG

    0.22%

    Held 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  9. 9.Wingtra

    0.15%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.senseFly

    0.1%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between XAG and its closest rivals

Every comparison with XAG

9 comparisons

How has branded search demand for XAG changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for XAG worldwide held steady at 1.9K.
  • Across the 12 months ending September 2026, XAG’s share of searches among drone manufacturers worldwide held steady at 0.22%.

How did search popularity change for drone manufacturers worldwide in September 2026?

6 changes
  1. In September 2026, Skydio overtook HoverAir to rank 3rd among drone manufacturers worldwide, with 4.8% of the searches.

  2. In September 2026, Autel gained share of searches among drone manufacturers worldwide, from 13.8% to 15.9%.

  3. In September 2026, DJI lost share of searches among drone manufacturers worldwide, from 73.6% to 69.7%.

  4. Estimated monthly branded searches for senseFly worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

  5. Estimated monthly branded searches for Parrot worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Wingtra worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are XAG’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using XAG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xag drone

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How the Brand Demand Index is measured

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Is XAG your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.