Atlas HXM vs Oyster HR:Which is more popular by branded search?
In August 2026, Oyster HR had more branded searches than Atlas HXM among employer of record platforms worldwide. Oyster HR was estimated to have 7.7K branded searches compared to Atlas HXM’s 1.7K, and held a 1.9% Share of Search versus Atlas HXM’s 0.43%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Atlas HXM or Oyster HR?
Compare employer of record and global payroll platforms used to hire and pay staff in other countries, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oyster HR, Atlas HXM. The figures are in the table below the chart.
View monthly share of search table
| Month | Deel | Remote | Pebl | Papaya Global | Oyster HR | G-P | Multiplier | Atlas HXM |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 10.8% | 3.4% | 2.8% | 2% | 1.8% | 0.61% | 0.34% |
| Nov 2025 | 80.6% | 9.2% | 2.7% | 2.9% | 2% | 1.8% | 0.54% | 0.29% |
| Dec 2025 | 83% | 7.8% | 2.5% | 2.4% | 2% | 1.5% | 0.49% | 0.28% |
| Jan 2026 | 81% | 7.8% | 3% | 3.5% | 2% | 1.8% | 0.54% | 0.45% |
| Feb 2026 | 82.7% | 6.7% | 3.1% | 3% | 2% | 1.5% | 0.56% | 0.43% |
| Mar 2026 | 80.9% | 7.8% | 3.5% | 2.8% | 2.3% | 1.8% | 0.57% | 0.43% |
| Apr 2026 | 81.6% | 7.8% | 3.3% | 2.9% | 2% | 1.5% | 0.54% | 0.44% |
| May 2026 | 87% | 5.7% | 2.3% | 2% | 1.4% | 1% | 0.35% | 0.3% |
| Jun 2026 | 82.4% | 7% | 3.1% | 2.9% | 2.3% | 1.5% | 0.55% | 0.35% |
| Jul 2026 | 82.3% | 6.8% | 3.2% | 2.8% | 2.3% | 1.5% | 0.51% | 0.42% |
| Aug 2026 | 81.9% | 7.9% | 3.1% | 2.8% | 1.9% | 1.5% | 0.55% | 0.43% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Atlas HXM and Oyster HR comparison changed over the last 12 months?
3 findings
- Oyster HR was ahead of Atlas HXM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Atlas HXM’s estimated Share of Search among employer of record platforms worldwide moved from 0.34% to 0.43%, and its estimated monthly branded searches moved from 1.4K to 1.7K.
- Across the 11 months ending August 2026, Oyster HR’s estimated Share of Search among employer of record platforms worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 8.2K to 7.7K.
How did search popularity change for employer of record platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Atlas HXM worldwide rose 22.6% over 11 measured months, from 1.4K to 1.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Atlas HXM’s and Oyster HR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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