Brandwave

Aqueon vs Zoo Med:Which is more popular?

In September 2026, Zoo Med had more branded searches than Aqueon among aquarium brands worldwide. Zoo Med had about 18,100 branded searches, while Aqueon had 4,400. Zoo Med made up 13.6% of all aquarium brand searches we track, and Aqueon accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about aquarium brands, Aqueon appeared in four of the five answers and Zoo Med in none.

Among aquarium brands worldwide in September 2026

Who do people search for more?

Zoo Med, about 4 searches for every 1 for Aqueon

Zoo Med 18.1K searchesAqueon 4.4K searches

Who does AI mention more?

Aqueon, mentioned in 4 of 5 answers, Zoo Med in 0

Aqueon in 4 of 5Zoo Med in 0 of 5

Who does AI recommend more?

Aqueon, the only one of the two named

Aqueon first in 4Zoo Med never named

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Top aquarium brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aqueon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zoo Med did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fluval1st
  2. Waterbox Aquariums2nd
  3. Ultum Nature Systems3rd
  4. Aqueon4th
  5. Innovative Marine5th
  6. Red Sea6th
  7. Seachem7th
  8. Eheim8th
  9. Tetra9th
  10. Zoo Med–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fluval4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultum Nature Systems4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterbox Aquariums4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aqueon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Sea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Innovative Marine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eheim1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seachem1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tetra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoo Med0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about aquarium brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Aqueon or Zoo Med more popular in search?

This chart shows how often people search Google for Aqueon and Zoo Med by name. Each line represents a brand's share of searches for all 11 aquarium brands we track, month by month, from English-language searches worldwide.

Aqueon and Zoo Med among aquarium brands worldwide, by month

Share of searches by month for Zoo Med, Aqueon. The figures are in the table below the chart.

View monthly share of searches table
MonthFluvalZoo MedEheimRed SeaSeachemUltum Nature SystemsAqua OneInnovative MarineWaterbox AquariumsTetraAqueon
Oct 202531.2%14.2%14.7%7.7%7.7%3.5%3.5%4.2%5.2%4.7%3.5%
Nov 202531.5%11%16%7.4%7.4%3.4%3.3%4.9%6%5.8%3.3%
Dec 202532.1%11.2%16.3%7.5%7.5%3.4%4.1%5%5%4.5%3.3%
Jan 202632.7%11.8%14.9%7.9%6.4%3.6%3.5%4.3%5.3%6.2%3.5%
Feb 202632.7%11.5%14.5%7.7%7.7%4.3%3.4%5.1%5.1%4.6%3.4%
Mar 202631.9%11.9%14%7.9%7.9%4.1%4.3%4.3%5.3%4.8%3.5%
Apr 202629.9%13.1%12.7%7.2%8.8%4.6%4.8%4.8%5.9%4.4%3.9%
May 202629.8%13.2%12.8%7.2%8.8%5%3.9%4.8%5.9%4.6%3.9%
Jun 202631.9%14.5%11.5%6.5%7.9%4.4%4.3%4.3%5.3%5.8%3.5%
Jul 202630.3%13.8%10.9%7.5%7.5%4.2%4.1%5%5%7.6%4.1%
Aug 202629.9%12.8%13.2%7%8.5%4.8%4.7%4.7%4.7%6%3.8%
Sep 202630.7%13.6%13.2%7.5%7.5%5.1%5%5%5%4.1%3.3%

How has the Aqueon and Zoo Med comparison changed over the last 12 months?

3 findings
  • Zoo Med was ahead of Aqueon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aqueon’s share of searches among aquarium brands worldwide moved from 3.5% to 3.3%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Zoo Med’s share of searches among aquarium brands worldwide moved from 14.2% to 13.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for aquarium brands worldwide in September 2026?

2 changes
  1. In September 2026, Zoo Med overtook Eheim to rank 2nd among aquarium brands worldwide, with 13.6% of the searches.

  2. Estimated monthly branded searches for Aqueon worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aqueon’s and Zoo Med’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aqueon

1 branded search term

  • aqueon

Zoo Med

1 branded search term

  • zoo med

How the Brand Demand Index is measured

Other head-to-heads among aquarium brands

Creator with pink hair and a pink jacket

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