Brandwave

Apple Photos vs Google Photos:Which is more popular by branded search?

In August 2026, Google Photos had more branded searches than Apple Photos among photo management software worldwide. Google Photos was estimated to have 20.4M branded searches compared to Apple Photos’ 90.5K, and held a 93.9% Share of Search versus Apple Photos’ 0.42%. These are worldwide searches for English-language branded terms.

Share of Search among photo management software worldwide in August 2026Which is more popular in search, Apple Photos or Google Photos?
Apple Photos0.42%90.5K searches
vs
Google Photos93.9%20.4M searches
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Which is more popular in search, Apple Photos or Google Photos?

Compare the software used to organise photo libraries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple Photos and Google Photos among photo management software worldwide, by month

Share of Search by month for Google Photos, Apple Photos. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle PhotosAdobe LightroomApple PhotosPhoto MechanicExcire
Oct 202591.9%7.3%0.75%0.14%0.01%
Nov 202593.6%5.8%0.5%0.09%0.01%
Dec 202592.5%6.7%0.61%0.11%0.02%
Jan 202693.8%5.6%0.42%0.09%0.01%
Feb 202692.4%7%0.5%0.11%0.01%
Mar 202693.4%6.1%0.41%0.1%0.01%
Apr 202693.6%5.9%0.42%0.1%0.01%
May 202693.9%5.6%0.42%0.1%0.01%
Jun 202692.8%6.6%0.51%0.12%0.02%
Jul 202693.4%5.9%0.51%0.12%0.01%
Aug 202693.9%5.6%0.42%0.08%<0.01%
Sep 2026—————

How has the Apple Photos and Google Photos comparison changed over the last 12 months?

How did search popularity change for photo management software worldwide in August 2026?

  1. Estimated monthly branded searches for Google Photos worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Apple Photos worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Apple Photos’ and Google Photos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Photos

1 branded search term

  • apple photos

Google Photos

1 branded search term

  • google photos

How the Brand Demand Index is measured

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