Brandwave

How popular isApple Photos in search?

In August 2026, there were an estimated 90.5K branded searches for Apple Photos worldwide which is down 33% over the last 11 months. Apple Photos holds 0.42% estimated Share of Search among photo management software worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Photos93.9%
  2. Adobe Lightroom5.6%
  3. Apple Photos0.42%
  4. Photo Mechanic0.08%
  5. Excire<0.01%
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Which photo management software compete with Apple Photos?

Apple Photos against photo management software worldwide, by month

Share of Search by month for Google Photos, Adobe Lightroom, Apple Photos. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle PhotosAdobe LightroomApple PhotosPhoto MechanicExcire
Oct 202591.9%7.3%0.75%0.14%0.01%
Nov 202593.6%5.8%0.5%0.09%0.01%
Dec 202592.5%6.7%0.61%0.11%0.02%
Jan 202693.8%5.6%0.42%0.09%0.01%
Feb 202692.4%7%0.5%0.11%0.01%
Mar 202693.4%6.1%0.41%0.1%0.01%
Apr 202693.6%5.9%0.42%0.1%0.01%
May 202693.9%5.6%0.42%0.1%0.01%
Jun 202692.8%6.6%0.51%0.12%0.02%
Jul 202693.4%5.9%0.51%0.12%0.01%
Aug 202693.9%5.6%0.42%0.08%<0.01%
Sep 2026—————

  1. 1.Google Photos

    93.9%

    Held 1st. 20.4M estimated branded searches, +22.9% vs prior month. Share +0.5 points.

  2. 2.Adobe Lightroom

    5.6%

    Held 2nd. 1.2M estimated branded searches, +15.6% vs prior month. Share -0.3 points.

  3. 3.Apple Photos

    0.42%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Photo Mechanic

    0.08%

    Held 4th. 17.6K estimated branded searches, -19.1% vs prior month. Share 0 points.

  5. 5.Excire

    <0.01%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Apple Photos and its closest rivals

How has branded search demand for Apple Photos changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apple Photos worldwide fell from 135K to 90.5K.
  • Across the 11 months ending August 2026, Apple Photos’ estimated Share of Search among photo management software worldwide held steady, from 0.75% to 0.42%.

How did search popularity change for photo management software worldwide in August 2026?

  1. Estimated monthly branded searches for Google Photos worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Apple Photos worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

  3. Estimated monthly branded searches for Photo Mechanic worldwide fell 28.6% over 11 measured months, from 24.7K to 17.6K in August 2026.

  4. Estimated monthly branded searches for Excire worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How is Apple Photos measured?

Brandwave collects information about searches that people make online using Apple Photos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • apple photos

Do you work for Apple Photos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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