Brandwave

Apple Photos vs Excire:Which is more popular by branded search?

In August 2026, Apple Photos had more branded searches than Excire among photo management software worldwide. Apple Photos was estimated to have 90.5K branded searches compared to Excire’s 1.9K, and held a 0.42% Share of Search versus Excire’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among photo management software worldwide in August 2026Which is more popular in search, Apple Photos or Excire?
Apple Photos0.42%90.5K searches
vs
Excire<0.01%1.9K searches
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Which is more popular in search, Apple Photos or Excire?

Compare the software used to organise photo libraries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple Photos and Excire among photo management software worldwide, by month

Share of Search by month for Apple Photos, Excire. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle PhotosAdobe LightroomApple PhotosPhoto MechanicExcire
Oct 202591.9%7.3%0.75%0.14%0.01%
Nov 202593.6%5.8%0.5%0.09%0.01%
Dec 202592.5%6.7%0.61%0.11%0.02%
Jan 202693.8%5.6%0.42%0.09%0.01%
Feb 202692.4%7%0.5%0.11%0.01%
Mar 202693.4%6.1%0.41%0.1%0.01%
Apr 202693.6%5.9%0.42%0.1%0.01%
May 202693.9%5.6%0.42%0.1%0.01%
Jun 202692.8%6.6%0.51%0.12%0.02%
Jul 202693.4%5.9%0.51%0.12%0.01%
Aug 202693.9%5.6%0.42%0.08%<0.01%
Sep 2026—————

How has the Apple Photos and Excire comparison changed over the last 12 months?

How did search popularity change for photo management software worldwide in August 2026?

  1. Estimated monthly branded searches for Apple Photos worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

  2. Estimated monthly branded searches for Excire worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Apple Photos’ and Excire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Photos

1 branded search term

  • apple photos

Excire

1 branded search term

  • excire

How the Brand Demand Index is measured

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