Brandwave

Anti-Hero vs Enjoi:Which is more popular?

In September 2026, Enjoi had more branded searches than Anti-Hero among skateboard brands worldwide. Enjoi had about 18,100 branded searches, while Anti-Hero had 10,200. Enjoi made up 12.9% of all skateboard brand searches we track, and Anti-Hero accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about skateboard brands, Anti-Hero appeared in two of the five answers and Enjoi in none.

Among skateboard brands worldwide in September 2026

Who do people search for more?

Enjoi, about 77% more searches than Anti-Hero

Enjoi 18.1K searchesAnti-Hero 10.2K searches

Who does AI mention more?

Anti-Hero, mentioned in 2 of 5 answers, Enjoi in 0

Anti-Hero in 2 of 5Enjoi in 0 of 5

Who does AI recommend more?

Anti-Hero, the only one of the two named

Anti-Hero first in 2Enjoi never named

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Top skateboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anti-Hero was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Enjoi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powell Peralta1st
  2. Santa Cruz2nd
  3. Baker3rd
  4. Anti-Hero4th
  5. Mini Logo5th
  6. Enjoi–
  7. Almost–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Santa Cruz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powell Peralta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mini Logo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anti-Hero2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Enjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Almost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skateboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Anti-Hero or Enjoi more popular in search?

This chart shows how often people search Google for Anti-Hero and Enjoi by name. Each line represents a brand's share of searches for all eight skateboard brands we track, month by month, from English-language searches worldwide.

Anti-Hero and Enjoi among skateboard brands worldwide, by month

Share of searches by month for Enjoi, Anti-Hero. The figures are in the table below the chart.

View monthly share of searches table
MonthSanta CruzPowell PeraltaBakerEnjoiMini LogoAnti-HeroAlmost
Oct 202535.6%19.5%19.5%8.7%5.8%6.9%3.9%
Nov 202534.5%18.9%18.9%8.4%6.9%8.7%3.8%
Dec 202537.6%20.6%16.8%9.2%6.1%6.3%3.4%
Jan 202635.8%19.6%16.1%10.7%7.2%7.4%3.2%
Feb 202631.1%17%17%17%7.6%6.9%3.4%
Mar 202631.6%21.2%17.3%11.6%7.7%7.1%3.5%
Apr 202636.3%19.9%16.2%10.9%7.3%6.1%3.2%
May 202631.8%21.3%17.4%11.7%7.8%6.6%3.5%
Jun 202631.2%20.9%17.1%14%7.6%6.4%2.8%
Jul 202627.1%22.1%18.1%14.8%8.1%6.8%2.9%
Aug 202631.1%20.8%17%13.9%7.6%6.9%2.8%
Sep 202628.8%23.5%15.8%12.9%8.6%7.3%3.1%

How has the Anti-Hero and Enjoi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Anti-Hero took it in November 2025, Enjoi took it in December 2025.
  • Across the 12 months ending September 2026, Anti-Hero’s share of searches among skateboard brands worldwide moved from 6.9% to 7.3%, and its estimated monthly branded searches moved from 17.5K to 10.2K.
  • Across the 12 months ending September 2026, Enjoi’s share of searches among skateboard brands worldwide moved from 8.7% to 12.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for skateboard brands worldwide in September 2026?

2 changes
  1. In September 2026, Enjoi lost share of searches among skateboard brands worldwide, from 13.9% to 12.9%.

  2. Anti-Hero’s share of searches among skateboard brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.3% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Anti-Hero’s and Enjoi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anti-Hero

2 branded search terms

  • anti hero skateboards
  • antihero skateboards

Enjoi

1 branded search term

  • enjoi

How the Brand Demand Index is measured

Other head-to-heads among skateboard brands

Creator with pink hair and a pink jacket

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