Amphipod vs FlipBelt:Which is more popular by branded search?
In August 2026, FlipBelt had more branded searches than Amphipod among running belts worldwide. FlipBelt was estimated to have 9.9K branded searches compared to Amphipod’s 320, and held a 6.3% Share of Search versus Amphipod’s 0.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amphipod or FlipBelt?
Compare the running belts people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FlipBelt, Amphipod. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | FlipBelt | Ultimate Direction | SPIbelt | Nathan | Amphipod |
|---|---|---|---|---|---|---|
| Oct 2025 | 82% | 8.7% | 4.7% | 3.9% | 0.42% | 0.23% |
| Nov 2025 | 82.6% | 7.2% | 4.8% | 4.8% | 0.42% | 0.28% |
| Dec 2025 | 84.8% | 7.4% | 4% | 3.3% | 0.29% | 0.24% |
| Jan 2026 | 87.6% | 5.1% | 4.1% | 2.8% | 0.25% | 0.2% |
| Feb 2026 | 85.1% | 6.4% | 5.2% | 2.8% | 0.25% | 0.2% |
| Mar 2026 | 83.8% | 7.8% | 4.2% | 3.5% | 0.46% | 0.2% |
| Apr 2026 | 81.1% | 9.7% | 4.3% | 4.3% | 0.38% | 0.21% |
| May 2026 | 82.6% | 8.5% | 4.6% | 3.8% | 0.34% | 0.18% |
| Jun 2026 | 87.5% | 5.4% | 3.6% | 2.9% | 0.32% | 0.21% |
| Jul 2026 | 87.5% | 5.4% | 3.6% | 2.9% | 0.32% | 0.17% |
| Aug 2026 | 86.9% | 6.3% | 3.4% | 2.8% | 0.37% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Amphipod and FlipBelt comparison changed over the last 12 months?
3 findings
- FlipBelt was ahead of Amphipod in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amphipod’s estimated Share of Search among running belts worldwide moved from 0.23% to 0.2%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 11 months ending August 2026, FlipBelt’s estimated Share of Search among running belts worldwide moved from 8.7% to 6.3%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for running belts worldwide in August 2026?
2 changes
In August 2026, FlipBelt gained estimated Share of Search among running belts worldwide, from 5.4% to 6.3%.
Estimated monthly branded searches for Amphipod worldwide rose 23.1% over 11 measured months, from 260 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amphipod’s and FlipBelt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.