Brandwave

amFilm vs ZAGG:Which is more popular?

In October 2026, ZAGG had more branded searches than amFilm among screen protector brands worldwide. ZAGG had about 39,700 branded searches, while amFilm had 1,300. ZAGG made up 39.5% of all screen protector brand searches we track, and amFilm accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about screen protector brands, ZAGG appeared in all five answers and amFilm in two. ZAGG was mentioned before amFilm in three out of four answers.

Among screen protector brands worldwide in October 2026

Who do people search for more?

ZAGG, about 31 searches for every 1 for amFilm

ZAGG 39.7K searchesamFilm 1.3K searches

Who does AI mention more?

ZAGG, mentioned in every answer we collected

ZAGG in 5 of 5amFilm in 2 of 5

Who does AI recommend more?

ZAGG, named ahead of amFilm in 3 of 4 answers

ZAGG first in 3amFilm first in 1

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Top screen protector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZAGG appeared in all five answers. amFilm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ZAGG was listed before amFilm in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spigen1st
  2. ZAGG2nd
  3. Belkin3rd
  4. amFilm4th
  5. ESR5th
  6. OtterBox6th
  7. PanzerGlass–
  8. TORRAS–
  9. Ailun–
  10. Supershieldz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZAGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belkin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spigen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • amFilm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TORRAS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OtterBox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PanzerGlass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ailun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supershieldz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about screen protector brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is amFilm or ZAGG more popular in search?

This chart shows how often people search Google for amFilm and ZAGG by name. Each line represents a brand's share of searches for all ten screen protector brands we track, month by month, from English-language searches worldwide.

amFilm and ZAGG among screen protector brands worldwide, by month

Share of searches by month for ZAGG, amFilm. The figures are in the table below the chart.

View monthly share of searches table
MonthZAGGPanzerGlassBelkinSpigenESRTORRASAilunOtterBoxSupershieldzamFilm
Nov 202537.5%17.7%11.8%11.8%9.6%3.5%2.3%2.9%1.5%1.5%
Dec 202543.3%14.3%11.7%9.5%9.5%2.8%2.3%2.8%1.9%1.9%
Jan 202645.7%14.8%12.1%8.1%8.1%2.4%2.9%2.9%1.5%1.5%
Feb 202642.7%16.4%13.4%9%7.3%2.7%2.7%2.7%1.8%1.4%
Mar 202646.1%14.9%12.2%8.1%6.7%3%2.4%3.6%1.6%1.6%
Apr 202646.8%15.1%12.3%8.3%6.7%2.4%2.4%3%1.6%1.3%
May 202647.3%15.2%12.5%8.3%6.8%2%2.5%2.5%1.6%1.3%
Jun 202650.6%13.7%11.2%9.1%6.1%1.8%2.2%2.7%1.5%1.2%
Jul 202645%14.8%12.1%12.1%5.4%1.9%2.4%2.9%1.9%1.3%
Aug 202644%14.2%14.2%11.6%5.2%2.3%2.3%2.8%2.3%1.2%
Sep 202634%19.6%16%10.7%8.7%3.9%2.1%2.1%1.7%1.1%
Oct 202639.5%18%14.7%9.9%6.6%3.6%2.4%2.4%1.6%1.3%

ZAGG sells other things too, so only its searches that name this product count here, like “invisibleshield”.

How has branded search for amFilm and ZAGG changed worldwide over the last 12 months?

3 findings
  • ZAGG was ahead of amFilm in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, amFilm’s share of searches among screen protector brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
  • Across the 12 months ending October 2026, ZAGG’s share of searches among screen protector brands worldwide moved from 37.5% to 39.5%, and its estimated monthly branded searches moved from 47.1K to 39.7K.

How did search popularity change for screen protector brands worldwide in October 2026?

2 changes

  1. In October 2026, ZAGG gained share of searches among screen protector brands worldwide, from 34% to 39.5%.

  2. Estimated monthly branded searches for amFilm worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in October 2026.

How are amFilm’s and ZAGG’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using amFilm’s and ZAGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

amFilm

1 branded search term

  • amfilm

ZAGG

2 branded search terms

  • invisibleshield
  • zagg screen protector

How the Brand Demand Index is measured

Other head-to-heads among screen protector brands

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