Brandwave

Allen & Overy vs Wachtell, Lipton, Rosen & Katz:Which is more popular?

In September 2026, Allen & Overy had more branded searches than Wachtell, Lipton, Rosen & Katz among law firms worldwide. Allen & Overy had about 49,500 branded searches, while Wachtell, Lipton, Rosen & Katz had 27,100. Allen & Overy made up 9.1% of all law firm searches we track, and Wachtell, Lipton, Rosen & Katz accounted for 5%. When we asked ChatGPT and Google AI Overviews about law firms, Wachtell, Lipton, Rosen & Katz appeared in two of the four answers and Allen & Overy in none.

Among law firms worldwide in September 2026

Who do people search for more?

Allen & Overy, about 83% more searches than Wachtell, Lipton, Rosen & Katz

Allen & Overy 49.5K searchesWachtell, Lipton, Rosen & Katz 27.1K searches

Who does AI mention more?

Wachtell, Lipton, Rosen & Katz, mentioned in 2 of 4 answers, Allen & Overy in 0

Wachtell, Lipton, Rosen & Katz in 2 of 4Allen & Overy in 0 of 4

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Top law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wachtell, Lipton, Rosen & Katz was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Allen & Overy did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kirkland & Ellis2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wachtell, Lipton, Rosen & Katz2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DLA Piper1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baker McKenzie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Linklaters0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clifford Chance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Norton Rose Fulbright0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Allen & Overy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about law firms

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Allen & Overy or Wachtell, Lipton, Rosen & Katz more popular in search?

This chart shows how often people search Google for Allen & Overy and Wachtell, Lipton, Rosen & Katz by name. Each line represents a brand's share of searches for all eight law firms we track, month by month, from English-language searches worldwide.

Allen & Overy and Wachtell, Lipton, Rosen & Katz among law firms worldwide, by month

Share of searches by month for Allen & Overy, Wachtell, Lipton, Rosen & Katz. The figures are in the table below the chart.

View monthly share of searches table
MonthDLA PiperBaker McKenzieKirkland & EllisLinklatersClifford ChanceNorton Rose FulbrightAllen & OveryWachtell, Lipton, Rosen & Katz
Oct 202518.5%18.5%12.5%15.2%12.5%10.2%10.2%2.5%
Nov 202521.1%17.4%11.6%14.2%11.6%11.6%9.5%2.8%
Dec 20255.7%4.6%3.8%76.3%3.1%3.1%2.5%0.93%
Jan 202619.9%16.3%13.4%16.3%10.9%10.9%8.9%3.3%
Feb 202621%17.2%14.1%14.1%11.5%11.5%7.7%2.8%
Mar 202620%16.4%13.4%16.4%11%11%9%2.7%
Apr 202621.7%14.6%11.9%14.6%11.9%11.9%9.8%3.6%
May 202618.8%15.4%15.4%12.6%10.3%12.6%10.3%4.6%
Jun 202618.4%18.4%15%12.3%10%12.3%10%3.7%
Jul 202618.9%15.5%12.7%12.7%10.4%12.7%10.4%6.9%
Aug 202619.8%16.2%13.3%13.3%10.9%10.9%10.9%4.9%
Sep 202620.1%16.6%13.6%13.6%11.1%11.1%9.1%5%

How has the Allen & Overy and Wachtell, Lipton, Rosen & Katz comparison changed over the last 12 months?

3 findings

How did search popularity change for law firms worldwide in September 2026?

2 changes
  1. In September 2026, Allen & Overy lost share of searches among law firms worldwide, from 10.9% to 9.1%.

  2. Estimated monthly branded searches for Wachtell, Lipton, Rosen & Katz worldwide rose 83.1% over 12 measured months, from 14.8K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Allen & Overy’s and Wachtell, Lipton, Rosen & Katz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allen & Overy

1 branded search term

  • allen overy

Wachtell, Lipton, Rosen & Katz

1 branded search term

  • wachtell lipton

How the Brand Demand Index is measured

Other head-to-heads among law firms

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