Baker McKenzie vs Linklaters:Which is more popular?
In September 2026, Baker McKenzie had more branded searches than Linklaters among law firms worldwide. Baker McKenzie had about 90,500 branded searches, while Linklaters had 74,000. Baker McKenzie made up 16.6% of all law firm searches we track, and Linklaters accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about law firms, neither Baker McKenzie nor Linklaters appeared in any of the four answers.
Who do people search for more?
Baker McKenzie, about 22% more searches than Linklaters
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Baker McKenzie nor Linklaters showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kirkland & Ellis2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Wachtell, Lipton, Rosen & Katz2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DLA Piper1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Baker McKenzie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Linklaters0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Clifford Chance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Norton Rose Fulbright0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Allen & Overy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about law firms
4 answers
Asked ChatGPT
“Which law firm should I hire?”
Asked ChatGPT
“What are the best law firms?”
Asked ChatGPT
“What's the best law firm for commercial legal work?”
Searched Google, AI Overview
“law firms”
Searched Google, AI Overview
“corporate lawyers”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Baker McKenzie or Linklaters more popular in search?
This chart shows how often people search Google for Baker McKenzie and Linklaters by name. Each line represents a brand's share of searches for all eight law firms we track, month by month, from English-language searches worldwide.
Share of searches by month for Baker McKenzie, Linklaters. The figures are in the table below the chart.
View monthly share of searches table
| Month | DLA Piper | Baker McKenzie | Kirkland & Ellis | Linklaters | Clifford Chance | Norton Rose Fulbright | Allen & Overy | Wachtell, Lipton, Rosen & Katz |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 18.5% | 12.5% | 15.2% | 12.5% | 10.2% | 10.2% | 2.5% |
| Nov 2025 | 21.1% | 17.4% | 11.6% | 14.2% | 11.6% | 11.6% | 9.5% | 2.8% |
| Dec 2025 | 5.7% | 4.6% | 3.8% | 76.3% | 3.1% | 3.1% | 2.5% | 0.93% |
| Jan 2026 | 19.9% | 16.3% | 13.4% | 16.3% | 10.9% | 10.9% | 8.9% | 3.3% |
| Feb 2026 | 21% | 17.2% | 14.1% | 14.1% | 11.5% | 11.5% | 7.7% | 2.8% |
| Mar 2026 | 20% | 16.4% | 13.4% | 16.4% | 11% | 11% | 9% | 2.7% |
| Apr 2026 | 21.7% | 14.6% | 11.9% | 14.6% | 11.9% | 11.9% | 9.8% | 3.6% |
| May 2026 | 18.8% | 15.4% | 15.4% | 12.6% | 10.3% | 12.6% | 10.3% | 4.6% |
| Jun 2026 | 18.4% | 18.4% | 15% | 12.3% | 10% | 12.3% | 10% | 3.7% |
| Jul 2026 | 18.9% | 15.5% | 12.7% | 12.7% | 10.4% | 12.7% | 10.4% | 6.9% |
| Aug 2026 | 19.8% | 16.2% | 13.3% | 13.3% | 10.9% | 10.9% | 10.9% | 4.9% |
| Sep 2026 | 20.1% | 16.6% | 13.6% | 13.6% | 11.1% | 11.1% | 9.1% | 5% |
How has the Baker McKenzie and Linklaters comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Linklaters took it in December 2025, Baker McKenzie took it in February 2026.
- Across the 12 months ending September 2026, Baker McKenzie’s share of searches among law firms worldwide moved from 18.5% to 16.6%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Linklaters’ share of searches among law firms worldwide moved from 15.2% to 13.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for law firms worldwide in September 2026?
2 changes
Linklaters’ share of searches among law firms worldwide has gained ground for 3 months in a row, from 12.3% to 13.6% in September 2026.
Estimated monthly branded searches for Baker McKenzie worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Baker McKenzie’s and Linklaters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker McKenzie
1 branded search term
- baker mckenzie
Linklaters
1 branded search term
- linklaters
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