Brandwave

Baker McKenzie vs Clifford Chance:Which is searched more?

In September 2026, Baker McKenzie had more branded searches than Clifford Chance among law firms worldwide. Baker McKenzie had about 90,500 branded searches, while Clifford Chance had 60,500. Baker McKenzie made up 16.6% of all law firm searches we track, and Clifford Chance accounted for 11.1%. These are worldwide searches for English-language branded terms.

Share of searches among law firms worldwide in September 2026Is Baker McKenzie or Clifford Chance more popular in search?
Baker McKenzie16.6%90.5K searches
vs
Clifford Chance11.1%60.5K searches

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Is Baker McKenzie or Clifford Chance more popular in search?

Compare the law firms companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Baker McKenzie and Clifford Chance among law firms worldwide, by month

Share of searches by month for Baker McKenzie, Clifford Chance. The figures are in the table below the chart.

View monthly share of searches table
MonthDLA PiperBaker McKenzieKirkland & EllisLinklatersClifford ChanceNorton Rose FulbrightAllen & OveryWachtell, Lipton, Rosen & Katz
Oct 202518.5%18.5%12.5%15.2%12.5%10.2%10.2%2.5%
Nov 202521.1%17.4%11.6%14.2%11.6%11.6%9.5%2.8%
Dec 20255.7%4.6%3.8%76.3%3.1%3.1%2.5%0.93%
Jan 202619.9%16.3%13.4%16.3%10.9%10.9%8.9%3.3%
Feb 202621%17.2%14.1%14.1%11.5%11.5%7.7%2.8%
Mar 202620%16.4%13.4%16.4%11%11%9%2.7%
Apr 202621.7%14.6%11.9%14.6%11.9%11.9%9.8%3.6%
May 202618.8%15.4%15.4%12.6%10.3%12.6%10.3%4.6%
Jun 202618.4%18.4%15%12.3%10%12.3%10%3.7%
Jul 202618.9%15.5%12.7%12.7%10.4%12.7%10.4%6.9%
Aug 202619.8%16.2%13.3%13.3%10.9%10.9%10.9%4.9%
Sep 202620.1%16.6%13.6%13.6%11.1%11.1%9.1%5%

How has the Baker McKenzie and Clifford Chance comparison changed over the last 12 months?

3 findings
  • Baker McKenzie was ahead of Clifford Chance in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Baker McKenzie’s share of searches among law firms worldwide moved from 18.5% to 16.6%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Clifford Chance’s share of searches among law firms worldwide moved from 12.5% to 11.1%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for law firms worldwide in September 2026?

2 changes

  1. Clifford Chance’s share of searches among law firms worldwide has gained ground for 3 months in a row, from 10% to 11.1% in September 2026.

  2. Estimated monthly branded searches for Baker McKenzie worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Baker McKenzie’s and Clifford Chance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baker McKenzie

1 branded search term

  • baker mckenzie

Clifford Chance

1 branded search term

  • clifford chance

How the Brand Demand Index is measured

Other head-to-heads among law firms

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