Airstream vs Bürstner:Which is more popular?
In September 2026, Bürstner had more branded searches than Airstream among caravan and motorhome brands worldwide. Bürstner had about 18,100 branded searches, while Airstream had 12,100. Bürstner made up 7% of all caravan and motorhome brand searches we track, and Airstream accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about caravan and motorhome brands, Airstream appeared in two of the five answers and Bürstner in one. Airstream was mentioned before Bürstner in every answer that named either.
Who do people search for more?
Bürstner, about 50% more searches than Airstream
Who does AI mention more?
Airstream, mentioned in 2 of 5 answers, Bürstner in 1
Who does AI recommend more?
Airstream, named ahead of Bürstner in 2 of 2 answers
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Top caravan and motorhome brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Airstream was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bürstner was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Airstream was listed before Bürstner in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Winnebago4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jayco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Grand Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Airstream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hymer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bürstner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunliner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about caravan and motorhome brands
5 answers
Asked ChatGPT
“Which caravan or motorhome brand should I buy?”
Asked ChatGPT
“What are the best caravan and motorhome brands?”
Asked ChatGPT
“What's the best caravan or motorhome brand for family road trips?”
Searched Google, AI Overview
“motorhome brands”
Searched Google, AI Overview
“family motorhome”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Airstream or Bürstner more popular in search?
This chart shows how often people search Google for Airstream and Bürstner by name. Each line represents a brand's share of searches for all eight caravan and motorhome brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bürstner, Airstream. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hymer | Avan | Jayco | Grand Design | Bürstner | Airstream | Winnebago | Sunliner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 22.6% | 27.7% | 12.4% | 8.3% | 3.7% | 2% | 0.71% |
| Nov 2025 | 25.8% | 25.8% | 25.8% | 11.6% | 5.2% | 3.5% | 1.5% | 0.81% |
| Dec 2025 | 21.1% | 31.5% | 25.8% | 9.4% | 5.2% | 4.2% | 1.9% | 0.99% |
| Jan 2026 | 24.3% | 24.3% | 29.8% | 10.9% | 4.9% | 3.3% | 1.8% | 0.76% |
| Feb 2026 | 23.7% | 29% | 23.7% | 10.6% | 5.8% | 3.2% | 3.2% | 0.91% |
| Mar 2026 | 24.8% | 30.3% | 24.8% | 9.1% | 5% | 3.3% | 1.5% | 1.2% |
| Apr 2026 | 26% | 26% | 26% | 9.5% | 6.3% | 3.5% | 1.5% | 1.2% |
| May 2026 | 23.8% | 29.1% | 23.8% | 10.7% | 5.8% | 3.9% | 1.7% | 1.1% |
| Jun 2026 | 25.2% | 25.2% | 25.2% | 11.3% | 6.2% | 4.1% | 1.5% | 1.2% |
| Jul 2026 | 22.9% | 22.9% | 28% | 12.5% | 6.8% | 3.7% | 2% | 1.1% |
| Aug 2026 | 30% | 24.5% | 20% | 11% | 7.4% | 4% | 2.2% | 0.96% |
| Sep 2026 | 28.6% | 23.4% | 23.4% | 10.5% | 7% | 4.7% | 1.4% | 0.93% |
How has the Airstream and Bürstner comparison changed over the last 12 months?
3 findings
- Bürstner was ahead of Airstream in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airstream’s share of searches among caravan and motorhome brands worldwide moved from 3.7% to 4.7%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Bürstner’s share of searches among caravan and motorhome brands worldwide moved from 8.3% to 7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for caravan and motorhome brands worldwide in September 2026?
2 changes
In September 2026, Airstream gained share of searches among caravan and motorhome brands worldwide, from 4% to 4.7%.
Estimated monthly branded searches for Bürstner worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Airstream’s and Bürstner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among caravan and motorhome brands
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