Brandwave

Bürstner vs Hymer:Which is more popular?

In September 2026, Hymer had more branded searches than Bürstner among caravan and motorhome brands worldwide. Hymer had about 74,000 branded searches, while Bürstner had 18,100. Hymer made up 28.6% of all caravan and motorhome brand searches we track, and Bürstner accounted for 7%. When we asked ChatGPT and Google AI Overviews about caravan and motorhome brands, Bürstner and Hymer each appeared in one of the five answers.

Among caravan and motorhome brands worldwide in September 2026

Who do people search for more?

Hymer, about 4 searches for every 1 for Bürstner

Hymer 74K searchesBürstner 18.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Bürstner in 1 of 5Hymer in 1 of 5

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Top caravan and motorhome brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bürstner and Hymer were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grand Design1st
  2. Airstream2nd
  3. Jayco3rd
  4. Winnebago4th
  5. Hymer5th
  6. Bürstner6th
  7. Avan–
  8. Sunliner–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Winnebago4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jayco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grand Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airstream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hymer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bürstner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunliner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about caravan and motorhome brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bürstner or Hymer more popular in search?

This chart shows how often people search Google for Bürstner and Hymer by name. Each line represents a brand's share of searches for all eight caravan and motorhome brands we track, month by month, from English-language searches worldwide.

Bürstner and Hymer among caravan and motorhome brands worldwide, by month

Share of searches by month for Hymer, Bürstner. The figures are in the table below the chart.

View monthly share of searches table
MonthHymerAvanJaycoGrand DesignBürstnerAirstreamWinnebagoSunliner
Oct 202522.6%22.6%27.7%12.4%8.3%3.7%2%0.71%
Nov 202525.8%25.8%25.8%11.6%5.2%3.5%1.5%0.81%
Dec 202521.1%31.5%25.8%9.4%5.2%4.2%1.9%0.99%
Jan 202624.3%24.3%29.8%10.9%4.9%3.3%1.8%0.76%
Feb 202623.7%29%23.7%10.6%5.8%3.2%3.2%0.91%
Mar 202624.8%30.3%24.8%9.1%5%3.3%1.5%1.2%
Apr 202626%26%26%9.5%6.3%3.5%1.5%1.2%
May 202623.8%29.1%23.8%10.7%5.8%3.9%1.7%1.1%
Jun 202625.2%25.2%25.2%11.3%6.2%4.1%1.5%1.2%
Jul 202622.9%22.9%28%12.5%6.8%3.7%2%1.1%
Aug 202630%24.5%20%11%7.4%4%2.2%0.96%
Sep 202628.6%23.4%23.4%10.5%7%4.7%1.4%0.93%

How has the Bürstner and Hymer comparison changed over the last 12 months?

3 findings

How did search popularity change for caravan and motorhome brands worldwide in September 2026?

2 changes
  1. In September 2026, Hymer lost share of searches among caravan and motorhome brands worldwide, from 30% to 28.6%.

  2. Estimated monthly branded searches for Bürstner worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bürstner’s and Hymer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bürstner

1 branded search term

  • burstner

Hymer

1 branded search term

  • hymer

How the Brand Demand Index is measured

Other head-to-heads among caravan and motorhome brands

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