Admiralty vs Imray:Which is more popular by branded search?
In August 2026, Admiralty had more branded searches than Imray among marine charts worldwide. Admiralty was estimated to have 90.5K branded searches compared to Imray’s 1.6K, and held a 1.6% Share of Search versus Imray’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Admiralty or Imray?
Compare the marine charts people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Admiralty, Imray. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Admiralty | Navionics | Raymarine | Imray | C-MAP |
|---|---|---|---|---|---|---|
| Oct 2025 | 97% | 1.1% | 1.3% | 0.59% | 0.02% | 0.02% |
| Nov 2025 | 97.8% | 0.87% | 0.87% | 0.48% | 0.02% | 0.02% |
| Dec 2025 | 97.8% | 0.9% | 0.9% | 0.4% | 0.02% | 0.02% |
| Jan 2026 | 97.5% | 0.9% | 1.1% | 0.4% | 0.03% | 0.02% |
| Feb 2026 | 97% | 1.1% | 1.3% | 0.49% | 0.02% | 0.02% |
| Mar 2026 | 97.2% | 1.1% | 1.1% | 0.5% | 0.02% | 0.02% |
| Apr 2026 | 96.5% | 1.6% | 1.3% | 0.49% | 0.02% | 0.02% |
| May 2026 | 95.9% | 1.9% | 1.6% | 0.57% | 0.02% | 0.02% |
| Jun 2026 | 96.2% | 1.6% | 1.6% | 0.49% | 0.02% | 0.02% |
| Jul 2026 | 96.2% | 1.6% | 1.6% | 0.49% | 0.03% | 0.02% |
| Aug 2026 | 96.8% | 1.6% | 1.1% | 0.4% | 0.03% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Admiralty and Imray comparison changed over the last 12 months?
3 findings
- Admiralty was ahead of Imray in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Admiralty’s estimated Share of Search among marine charts worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 40.5K to 90.5K.
- Across the 11 months ending August 2026, Imray’s estimated Share of Search among marine charts worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 880 to 1.6K.
How did search popularity change for marine charts worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Admiralty’s and Imray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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