Brandwave

Addi vs Tulip:Which is more popular?

In September 2026, Addi had more branded searches than Tulip among crochet hooks brands worldwide. Addi had about 301,000 branded searches, while Tulip had 6,600. Addi made up 84.9% of all crochet hooks brand searches we track, and Tulip accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about crochet hooks brands, Tulip appeared in three of the five answers and Addi in none.

Among crochet hooks brands worldwide in September 2026

Who do people search for more?

Addi, about 46 searches for every 1 for Tulip

Addi 301K searchesTulip 6.6K searches

Who does AI mention more?

Tulip, mentioned in 3 of 5 answers, Addi in 0

Tulip in 3 of 5Addi in 0 of 5

Who does AI recommend more?

Tulip, the only one of the two named

Tulip first in 3Addi never named

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Top crochet hooks brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tulip was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Addi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clover1st
  2. Susan Bates2nd
  3. Tulip3rd
  4. Boye4th
  5. Addi–
  6. KnitPro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Susan Bates5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boye4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tulip3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Addi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KnitPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crochet hooks brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Addi or Tulip more popular in search?

This chart shows how often people search Google for Addi and Tulip by name. Each line represents a brand's share of searches for all six crochet hooks brands we track, month by month, from English-language searches worldwide.

Addi and Tulip among crochet hooks brands worldwide, by month

Share of searches by month for Addi, Tulip. The figures are in the table below the chart.

View monthly share of searches table
MonthAddiBoyeKnitProTulipSusan BatesClover
Oct 202589.8%3%5.4%1.3%0.32%0.21%
Nov 202587.7%2.9%6.5%2.4%0.31%0.24%
Dec 202586.8%3.5%6.4%2.9%0.31%0.21%
Jan 202682.5%5%9.1%2.7%0.44%0.27%
Feb 202686%5.2%6.3%1.9%0.37%0.29%
Mar 202688.5%4.4%5.3%1.3%0.31%0.24%
Apr 202688.2%5.3%4.3%1.6%0.29%0.26%
May 202689.1%4.4%4.4%1.6%0.3%0.26%
Jun 202689.5%4.4%3.6%2%0.26%0.3%
Jul 202688.8%4.4%4.4%1.9%0.29%0.26%
Aug 202687.9%5.3%4.3%1.9%0.29%0.29%
Sep 202684.9%7.6%5.1%1.9%0.28%0.25%

How has the Addi and Tulip comparison changed over the last 12 months?

3 findings
  • Addi was ahead of Tulip in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Addi’s share of searches among crochet hooks brands worldwide moved from 89.8% to 84.9%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Tulip’s share of searches among crochet hooks brands worldwide moved from 1.3% to 1.9%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for crochet hooks brands worldwide in September 2026?

2 changes
  1. In September 2026, Addi lost share of searches among crochet hooks brands worldwide, from 87.9% to 84.9%.

  2. Estimated monthly branded searches for Tulip worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Addi’s and Tulip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Addi

1 branded search term

  • addi

Tulip

1 branded search term

  • tulip crochet hooks

How the Brand Demand Index is measured

Other head-to-heads among crochet hooks brands

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