Brandwave

How popular isBoye?

In September 2026, people searched for Boye by name about 27,100 times worldwide, a 124% increase from the previous year. These searches made up 7.6% of all global crochet hooks brand searches, placing Boye second out of six brands. When we asked both ChatGPT and Google AI Overviews about crochet hooks brands, Boye appeared in four of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Boye is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. AddiShare of searches 84.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BoyeShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. KnitProShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TulipShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Susan BatesShare of searches 0.28%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+1 more

Follow Boye and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top crochet hooks brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boye was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Boye is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clover1st
  2. Susan Bates2nd
  3. Tulip3rd
  4. Boye4th
  5. Addi–
  6. KnitPro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Susan Bates5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boye4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tulip3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Addi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KnitPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crochet hooks brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which crochet hooks brands compete with Boye?

Boye against crochet hooks brands worldwide, by month

Share of searches by month for Addi, Boye, KnitPro. The figures are in the table below the chart.

View monthly share of searches table
MonthAddiBoyeKnitProTulipSusan BatesClover
Oct 202589.8%3%5.4%1.3%0.32%0.21%
Nov 202587.7%2.9%6.5%2.4%0.31%0.24%
Dec 202586.8%3.5%6.4%2.9%0.31%0.21%
Jan 202682.5%5%9.1%2.7%0.44%0.27%
Feb 202686%5.2%6.3%1.9%0.37%0.29%
Mar 202688.5%4.4%5.3%1.3%0.31%0.24%
Apr 202688.2%5.3%4.3%1.6%0.29%0.26%
May 202689.1%4.4%4.4%1.6%0.3%0.26%
Jun 202689.5%4.4%3.6%2%0.26%0.3%
Jul 202688.8%4.4%4.4%1.9%0.29%0.26%
Aug 202687.9%5.3%4.3%1.9%0.29%0.29%
Sep 202684.9%7.6%5.1%1.9%0.28%0.25%

  1. 1.Addi

    84.9%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -3 points.

  2. 2.Boye

    7.6%

    Held 2nd. 27.1K estimated branded searches, +49.7% vs prior month. Share +2.4 points.

  3. 3.KnitPro

    5.1%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  4. 4.Tulip

    1.9%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Susan Bates

    0.28%

    Moved from 6th to 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Clover

    0.25%

    Moved from 5th to 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare popularity between Boye and its closest rivals

Every comparison with Boye

5 comparisons

How has branded search demand for Boye changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Boye worldwide rose from 12.1K to 27.1K.
  • Across the 12 months ending September 2026, Boye’s share of searches among crochet hooks brands worldwide increased from 3% to 7.6%.
  • Across the 12 months ending September 2026, Boye’s share of searches among crochet hooks brands worldwide peaked at 7.6% in September 2026 and was lowest at 2.9% in November 2025.
  • Across the 12 months ending September 2026, Boye rose from 3rd to 2nd among crochet hooks brands worldwide.

How did search popularity change for crochet hooks brands worldwide in September 2026?

6 changes

  1. In September 2026, Boye gained share of searches among crochet hooks brands worldwide, from 5.3% to 7.6%.

  2. In September 2026, KnitPro gained share of searches among crochet hooks brands worldwide, from 4.3% to 5.1%.

  3. In September 2026, Addi lost share of searches among crochet hooks brands worldwide, from 87.9% to 84.9%.

  4. In September 2026, Susan Bates rose from 6th to 5th among crochet hooks brands worldwide.

  5. In September 2026, Clover fell from 5th to 6th among crochet hooks brands worldwide.

  6. Estimated monthly branded searches for Tulip worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are Boye’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Boye’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • boye

Do you work for Boye? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Boye your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free