Boye vs Clover:Which is more popular?
In September 2026, Boye had more branded searches than Clover among crochet hooks brands worldwide. Boye had about 27,100 branded searches, while Clover had 880. Boye made up 7.6% of all crochet hooks brand searches we track, and Clover accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about crochet hooks brands, Clover appeared in all five answers and Boye in four. Clover was mentioned before Boye in every answer.
Who do people search for more?
Boye, about 31 searches for every 1 for Clover
Who does AI mention more?
Clover, mentioned in every answer we collected
Who does AI recommend more?
Clover, named ahead of Boye in every answer
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Top crochet hooks brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clover appeared in all five answers. Boye was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Clover was listed before Boye in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Susan Bates5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boye4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tulip3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Addi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KnitPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crochet hooks brands
5 answers
Asked ChatGPT
“Which crochet hooks brand should I buy?”
Asked ChatGPT
“What are the best crochet hooks brands?”
Asked ChatGPT
“What's the best crochet hooks brand for comfortable handcrafting?”
Searched Google, AI Overview
“crochet hooks”
Searched Google, AI Overview
“ergonomic crochet hooks”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Boye or Clover more popular in search?
This chart shows how often people search Google for Boye and Clover by name. Each line represents a brand's share of searches for all six crochet hooks brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Boye, Clover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Addi | Boye | KnitPro | Tulip | Susan Bates | Clover |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.8% | 3% | 5.4% | 1.3% | 0.32% | 0.21% |
| Nov 2025 | 87.7% | 2.9% | 6.5% | 2.4% | 0.31% | 0.24% |
| Dec 2025 | 86.8% | 3.5% | 6.4% | 2.9% | 0.31% | 0.21% |
| Jan 2026 | 82.5% | 5% | 9.1% | 2.7% | 0.44% | 0.27% |
| Feb 2026 | 86% | 5.2% | 6.3% | 1.9% | 0.37% | 0.29% |
| Mar 2026 | 88.5% | 4.4% | 5.3% | 1.3% | 0.31% | 0.24% |
| Apr 2026 | 88.2% | 5.3% | 4.3% | 1.6% | 0.29% | 0.26% |
| May 2026 | 89.1% | 4.4% | 4.4% | 1.6% | 0.3% | 0.26% |
| Jun 2026 | 89.5% | 4.4% | 3.6% | 2% | 0.26% | 0.3% |
| Jul 2026 | 88.8% | 4.4% | 4.4% | 1.9% | 0.29% | 0.26% |
| Aug 2026 | 87.9% | 5.3% | 4.3% | 1.9% | 0.29% | 0.29% |
| Sep 2026 | 84.9% | 7.6% | 5.1% | 1.9% | 0.28% | 0.25% |
How has the Boye and Clover comparison changed over the last 12 months?
3 findings
- Boye was ahead of Clover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boye’s share of searches among crochet hooks brands worldwide moved from 3% to 7.6%, and its estimated monthly branded searches moved from 12.1K to 27.1K.
- Across the 12 months ending September 2026, Clover’s share of searches among crochet hooks brands worldwide moved from 0.21% to 0.25%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for crochet hooks brands worldwide in September 2026?
2 changes
In September 2026, Boye gained share of searches among crochet hooks brands worldwide, from 5.3% to 7.6%.
In September 2026, Clover fell from 5th to 6th among crochet hooks brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boye’s and Clover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among crochet hooks brands
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