Brandwave

Crochet hooks brands:Which are searched most?

In September 2026, Addi was the most searched among crochet hooks brands worldwide, with an estimated 301K branded searches and 92% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Addi92%
  2. KnitPro5.5%
  3. Clover2.4%

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Share of SearchLeaderboard

Compare the crochet hooks brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among crochet hooks brands worldwide, by month

Share of Search by month for Addi, KnitPro, Clover. The figures are in the table below the chart.

View monthly share of search table
MonthAddiKnitProClover
Oct 202592.1%5.6%2.4%
Nov 202591.3%6.7%1.9%
Dec 202591.5%6.7%1.7%
Jan 202687.8%9.7%2.5%
Feb 202690.6%6.7%2.7%
Mar 202692.2%5.6%2.2%
Apr 202692.9%4.6%2.6%
May 202692.9%4.6%2.6%
Jun 202693.8%3.8%2.4%
Jul 202692.9%4.6%2.5%
Aug 202692.7%4.6%2.7%
Sep 202692%5.5%2.4%

This month’s ranking, September 2026

  1. 1.Addi

    92%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.KnitPro

    5.5%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1 points.

  3. 3.Clover

    2.4%

    Held 3rd. 8K estimated branded searches, -9.1% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among crochet hooks brands worldwide?

In September 2026, Addi was the most searched among crochet hooks brands worldwide, with an estimated 301K branded searches and 92% estimated Share of Search within this set. KnitPro is in 2nd place, 86.5 percentage points behind at 5.5% Share of Search.

Global crochet hooks brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Addi92.1% → 92%93.8%Jun 202687.8%Jan 20261st
KnitPro5.6% → 5.5%9.7%Jan 20263.8%Jun 20262nd
Clover2.4%2.7%Aug 20261.7%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Addi’s estimated Share of Search among crochet hooks brands worldwide peaked at 93.8% in June 2026 and was lowest at 87.8% in January 2026.
  • Across the 12 months ending September 2026, KnitPro’s estimated Share of Search among crochet hooks brands worldwide peaked at 9.7% in January 2026 and was lowest at 3.8% in June 2026.
  • Across the 12 months ending September 2026, Addi, KnitPro and Clover held steady: their estimated Share of Search among crochet hooks brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for crochet hooks brands worldwide in September 2026?

  1. In September 2026, KnitPro gained estimated Share of Search among crochet hooks brands worldwide, from 4.6% to 5.5%.

  2. In September 2026, Addi lost estimated Share of Search among crochet hooks brands worldwide, from 92.7% to 92%.

  3. Estimated monthly branded searches for Clover worldwide fell 16.2% over 12 measured months, from 9.6K to 8K in September 2026.

How the Brand Demand Index is measured

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