Addi vs Clover:Which is searched more?
In September 2026, Addi had more branded searches than Clover among crochet hooks brands worldwide. Addi was estimated to have 301K branded searches compared to Clover’s 40K, and held an 83.8% Share of Search versus Clover’s 11.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Addi or Clover?
Compare the crochet hooks brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Addi, Clover. The figures are in the table below the chart.
View monthly share of search table
| Month | Addi | Clover | KnitPro |
|---|---|---|---|
| Oct 2025 | 84.9% | 10% | 5.1% |
| Nov 2025 | 84.6% | 9.2% | 6.2% |
| Dec 2025 | 85.8% | 7.9% | 6.3% |
| Jan 2026 | 79.7% | 11.6% | 8.8% |
| Feb 2026 | 82% | 12% | 6% |
| Mar 2026 | 83.8% | 11.1% | 5.1% |
| Apr 2026 | 83.5% | 12.4% | 4.1% |
| May 2026 | 83.7% | 12.2% | 4.1% |
| Jun 2026 | 84.3% | 12.3% | 3.4% |
| Jul 2026 | 84.1% | 11.8% | 4.1% |
| Aug 2026 | 84.2% | 11.7% | 4.1% |
| Sep 2026 | 83.8% | 11.1% | 5% |
How has the Addi and Clover comparison changed over the last 12 months?
3 findings
- Addi was ahead of Clover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Addi’s estimated Share of Search among crochet hooks brands worldwide moved from 84.9% to 83.8%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Clover’s estimated Share of Search among crochet hooks brands worldwide moved from 10% to 11.1%, and its estimated monthly branded searches moved from 43.5K to 40K.
How did search popularity change for crochet hooks brands worldwide in September 2026?
2 changes
In September 2026, Clover lost estimated Share of Search among crochet hooks brands worldwide, from 11.7% to 11.1%.
Estimated monthly branded searches for Addi worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Other head-to-heads among crochet hooks brands
How each brand is measured
Brandwave collects information about searches that people make online using Addi’s and Clover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Addi
1 branded search term
- addi
Clover
35 branded search terms
- clover devices
- clover flex pos
- clover flex screen
- clover flex terminal
- clover go pos
- clover machine
- clover point of sale
- clover point of sale devices
- clover point of sale systems
- clover pos
- clover pos demo
- clover pos device
- clover pos devices
- clover pos fees
- clover pos flex
- clover pos handheld
- clover pos hardware
- clover pos machine
- clover pos printer
- clover pos rates
- clover pos sales
- clover pos scale
- clover pos system
- clover pos systems
- clover pos terminal
- clover station
- clover station duo
- clover station pro
- clover station restaurant
- clover system
- clover system pos
- clover terminal
- pos clover
- pos clover system
- the clover station
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