How popular isAddi in search?
In September 2026, there were an estimated 301K branded searches for Addi worldwide which is down 18.2% over the last 12 months. Addi holds 92% estimated Share of Search among crochet hooks brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which crochet hooks brands compete with Addi?
Share of Search by month for Addi, KnitPro, Clover. The figures are in the table below the chart.
View monthly share of search table
| Month | Addi | KnitPro | Clover |
|---|---|---|---|
| Oct 2025 | 92.1% | 5.6% | 2.4% |
| Nov 2025 | 91.3% | 6.7% | 1.9% |
| Dec 2025 | 91.5% | 6.7% | 1.7% |
| Jan 2026 | 87.8% | 9.7% | 2.5% |
| Feb 2026 | 90.6% | 6.7% | 2.7% |
| Mar 2026 | 92.2% | 5.6% | 2.2% |
| Apr 2026 | 92.9% | 4.6% | 2.6% |
| May 2026 | 92.9% | 4.6% | 2.6% |
| Jun 2026 | 93.8% | 3.8% | 2.4% |
| Jul 2026 | 92.9% | 4.6% | 2.5% |
| Aug 2026 | 92.7% | 4.6% | 2.7% |
| Sep 2026 | 92% | 5.5% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92% | 301K | 0% | -0.7 points | |
| 2, held 2nd | 5.5% | 18.1K | +22.3% | +1 points | |
| 3, held 3rd | 2.4% | 8K | -9.1% | -0.3 points |
Compare search popularity between Addi and its closest rivals
Every comparison with Addi
2 comparisons
How has branded search demand for Addi changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Addi worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, Addi’s estimated Share of Search among crochet hooks brands worldwide peaked at 93.8% in June 2026 and was lowest at 87.8% in January 2026.
How did search popularity change for crochet hooks brands worldwide in September 2026?
3 changes
In September 2026, KnitPro gained estimated Share of Search among crochet hooks brands worldwide, from 4.6% to 5.5%.
In September 2026, Addi lost estimated Share of Search among crochet hooks brands worldwide, from 92.7% to 92%.
Estimated monthly branded searches for Clover worldwide fell 16.2% over 12 measured months, from 9.6K to 8K in September 2026.
How is Addi measured?
Brandwave collects information about searches that people make online using Addi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- addi
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Is Addi your brand?
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