Addi vs Boye:Which is searched more?
In September 2026, Addi had more branded searches than Boye among crochet hooks brands worldwide. Addi had about 301,000 branded searches, while Boye had 27,100. Addi made up 84.9% of all crochet hooks brand searches we track, and Boye accounted for 7.6%. These are worldwide searches for English-language branded terms.
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Is Addi or Boye more popular in search?
Compare the crochet hooks brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Addi, Boye. The figures are in the table below the chart.
View monthly share of searches table
| Month | Addi | Boye | KnitPro | Tulip | Susan Bates | Clover |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.8% | 3% | 5.4% | 1.3% | 0.32% | 0.21% |
| Nov 2025 | 87.7% | 2.9% | 6.5% | 2.4% | 0.31% | 0.24% |
| Dec 2025 | 86.8% | 3.5% | 6.4% | 2.9% | 0.31% | 0.21% |
| Jan 2026 | 82.5% | 5% | 9.1% | 2.7% | 0.44% | 0.27% |
| Feb 2026 | 86% | 5.2% | 6.3% | 1.9% | 0.37% | 0.29% |
| Mar 2026 | 88.5% | 4.4% | 5.3% | 1.3% | 0.31% | 0.24% |
| Apr 2026 | 88.2% | 5.3% | 4.3% | 1.6% | 0.29% | 0.26% |
| May 2026 | 89.1% | 4.4% | 4.4% | 1.6% | 0.3% | 0.26% |
| Jun 2026 | 89.5% | 4.4% | 3.6% | 2% | 0.26% | 0.3% |
| Jul 2026 | 88.8% | 4.4% | 4.4% | 1.9% | 0.29% | 0.26% |
| Aug 2026 | 87.9% | 5.3% | 4.3% | 1.9% | 0.29% | 0.29% |
| Sep 2026 | 84.9% | 7.6% | 5.1% | 1.9% | 0.28% | 0.25% |
How has the Addi and Boye comparison changed over the last 12 months?
3 findings
- Addi was ahead of Boye in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Addi’s share of searches among crochet hooks brands worldwide moved from 89.8% to 84.9%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Boye’s share of searches among crochet hooks brands worldwide moved from 3% to 7.6%, and its estimated monthly branded searches moved from 12.1K to 27.1K.
How did search popularity change for crochet hooks brands worldwide in September 2026?
2 changes
In September 2026, Boye gained share of searches among crochet hooks brands worldwide, from 5.3% to 7.6%.
In September 2026, Addi lost share of searches among crochet hooks brands worldwide, from 87.9% to 84.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Addi’s and Boye’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among crochet hooks brands
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