Brandwave

1of10 vs VidIQ:Which is more popular?

In September 2026, VidIQ had more branded searches than 1of10 among YouTube growth tools worldwide. VidIQ had about 550,000 branded searches, while 1of10 had 12,100. VidIQ made up 6.1% of all YouTube growth tool searches we track, and 1of10 accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about YouTube growth tools, VidIQ appeared in all five answers and 1of10 in none.

Among YouTube growth tools worldwide in September 2026

Who do people search for more?

VidIQ, about 45 searches for every 1 for 1of10

VidIQ 550K searches1of10 12.1K searches

Who does AI mention more?

VidIQ, mentioned in every answer we collected

VidIQ in 5 of 51of10 in 0 of 5

Who does AI recommend more?

VidIQ, the only one of the two named

VidIQ first in 51of10 never named

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Top YouTube growth tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, VidIQ appeared in all five answers. 1of10 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VidIQ1st
  2. TubeBuddy2nd
  3. YouTube Studio3rd
  4. Social Blade4th
  5. ViewStats4th
  6. 1of10–
  7. Spotter Studio–
  8. Morningfame–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VidIQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TubeBuddy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Social Blade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewStats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 1of100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotter Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morningfame0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about YouTube growth tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is 1of10 or VidIQ more popular in search?

This chart shows how often people search Google for 1of10 and VidIQ by name. Each line represents a brand's share of searches for all eight YouTube growth tools we track, month by month, from English-language searches worldwide.

1of10 and VidIQ among YouTube growth tools worldwide, by month

Share of searches by month for VidIQ, 1of10. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTube StudioSocial BladeVidIQViewStatsTubeBuddy1of10Spotter StudioMorningfame
Oct 202576.9%15.3%5.7%1.4%0.62%0.08%0.03%0.02%
Nov 202579.1%12.9%5.8%1.4%0.64%0.1%0.02%0.02%
Dec 202579.1%12.9%5.8%1.4%0.64%0.1%0.02%0.02%
Jan 202679.4%12.9%5.8%1.2%0.53%0.11%0.02%0.01%
Feb 202679.4%13%5.8%1.2%0.53%0.11%0.01%0.02%
Mar 202679.2%12.9%5.8%1.2%0.64%0.16%0.01%0.02%
Apr 202679.3%13%5.8%1.2%0.52%0.16%0.01%0.01%
May 202679.4%13%5.8%1.2%0.43%0.16%0.01%0.01%
Jun 202679.4%13%5.8%1.2%0.43%0.16%0.01%<0.01%
Jul 202681.4%10.9%6%1.2%0.36%0.13%<0.01%<0.01%
Aug 202681.6%10.9%6%0.99%0.36%0.16%<0.01%<0.01%
Sep 202683.4%9.2%6.1%0.83%0.3%0.13%0.01%<0.01%

How has the 1of10 and VidIQ comparison changed over the last 12 months?

3 findings
  • VidIQ was ahead of 1of10 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 1of10’s share of searches among YouTube growth tools worldwide moved from 0.08% to 0.13%, and its estimated monthly branded searches moved from 6.6K to 12.1K.
  • Across the 12 months ending September 2026, VidIQ’s share of searches among YouTube growth tools worldwide moved from 5.7% to 6.1%, and its estimated monthly branded searches moved from 450K to 550K.

How did search popularity change for YouTube growth tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for 1of10 worldwide rose 83.3% over 12 measured months, from 6.6K to 12.1K in September 2026.

  2. Estimated monthly branded searches for VidIQ worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 1of10’s and VidIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1of10

1 branded search term

  • 1of10

VidIQ

1 branded search term

  • vidiq

How the Brand Demand Index is measured

Other head-to-heads among YouTube growth tools

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