1of10 vs TubeBuddy:Which is more popular?
In September 2026, TubeBuddy had more branded searches than 1of10 among YouTube growth tools worldwide. TubeBuddy had about 27,100 branded searches, while 1of10 had 12,100. TubeBuddy made up 0.3% of all YouTube growth tool searches we track, and 1of10 accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about YouTube growth tools, TubeBuddy appeared in four of the five answers and 1of10 in none.
Who do people search for more?
TubeBuddy, about 2 searches for every 1 for 1of10
Who does AI mention more?
TubeBuddy, mentioned in 4 of 5 answers, 1of10 in 0
Who does AI recommend more?
TubeBuddy, the only one of the two named
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Top YouTube growth tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TubeBuddy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 1of10 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YouTube Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
VidIQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- TubeBuddy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Social Blade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ViewStats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
1of100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spotter Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Morningfame0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about YouTube growth tools
5 answers
Asked ChatGPT
“Which YouTube growth tool should I use?”
Asked ChatGPT
“What are the best YouTube growth tools?”
Asked ChatGPT
“What's the best YouTube growth tool for a small channel?”
Searched Google, AI Overview
“youtube growth tools”
Searched Google, AI Overview
“grow youtube channel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is 1of10 or TubeBuddy more popular in search?
This chart shows how often people search Google for 1of10 and TubeBuddy by name. Each line represents a brand's share of searches for all eight YouTube growth tools we track, month by month, from English-language searches worldwide.
Share of searches by month for TubeBuddy, 1of10. The figures are in the table below the chart.
View monthly share of searches table
| Month | YouTube Studio | Social Blade | VidIQ | ViewStats | TubeBuddy | 1of10 | Spotter Studio | Morningfame |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 15.3% | 5.7% | 1.4% | 0.62% | 0.08% | 0.03% | 0.02% |
| Nov 2025 | 79.1% | 12.9% | 5.8% | 1.4% | 0.64% | 0.1% | 0.02% | 0.02% |
| Dec 2025 | 79.1% | 12.9% | 5.8% | 1.4% | 0.64% | 0.1% | 0.02% | 0.02% |
| Jan 2026 | 79.4% | 12.9% | 5.8% | 1.2% | 0.53% | 0.11% | 0.02% | 0.01% |
| Feb 2026 | 79.4% | 13% | 5.8% | 1.2% | 0.53% | 0.11% | 0.01% | 0.02% |
| Mar 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.64% | 0.16% | 0.01% | 0.02% |
| Apr 2026 | 79.3% | 13% | 5.8% | 1.2% | 0.52% | 0.16% | 0.01% | 0.01% |
| May 2026 | 79.4% | 13% | 5.8% | 1.2% | 0.43% | 0.16% | 0.01% | 0.01% |
| Jun 2026 | 79.4% | 13% | 5.8% | 1.2% | 0.43% | 0.16% | 0.01% | <0.01% |
| Jul 2026 | 81.4% | 10.9% | 6% | 1.2% | 0.36% | 0.13% | <0.01% | <0.01% |
| Aug 2026 | 81.6% | 10.9% | 6% | 0.99% | 0.36% | 0.16% | <0.01% | <0.01% |
| Sep 2026 | 83.4% | 9.2% | 6.1% | 0.83% | 0.3% | 0.13% | 0.01% | <0.01% |
How has the 1of10 and TubeBuddy comparison changed over the last 12 months?
3 findings
- TubeBuddy was ahead of 1of10 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 1of10’s share of searches among YouTube growth tools worldwide moved from 0.08% to 0.13%, and its estimated monthly branded searches moved from 6.6K to 12.1K.
- Across the 12 months ending September 2026, TubeBuddy’s share of searches among YouTube growth tools worldwide moved from 0.62% to 0.3%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
How did search popularity change for YouTube growth tools worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 1of10’s and TubeBuddy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among YouTube growth tools
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