Momcozy vs Tula:Which is searched more?
In September 2026, Tula had more branded searches than Momcozy among wrap carrier brands worldwide. Tula was estimated to have 246K branded searches compared to Momcozy’s 2.4K, and held a 51.1% Share of Search versus Momcozy’s 0.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Momcozy or Tula?
Compare the wrap carrier brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tula, Momcozy. The figures are in the table below the chart.
View monthly share of search table
| Month | Tula | Ergobaby | Momcozy | Boppy |
|---|---|---|---|---|
| Oct 2025 | 46.9% | 52.8% | 0.17% | 0.11% |
| Nov 2025 | 46.9% | 52.8% | 0.21% | 0.09% |
| Dec 2025 | 53.8% | 45.9% | 0.24% | 0.1% |
| Jan 2026 | 46.4% | 53.1% | 0.3% | 0.2% |
| Feb 2026 | 47.4% | 52.2% | 0.31% | 0.09% |
| Mar 2026 | 45.5% | 53.4% | 1% | 0.11% |
| Apr 2026 | 43.8% | 55.8% | 0.35% | 0.09% |
| May 2026 | 43.8% | 55.7% | 0.41% | 0.08% |
| Jun 2026 | 46.7% | 52.8% | 0.44% | 0.11% |
| Jul 2026 | 49.6% | 49.8% | 0.48% | 0.1% |
| Aug 2026 | 43.7% | 55.7% | 0.52% | 0.08% |
| Sep 2026 | 51.1% | 48.3% | 0.5% | 0.08% |
How has the Momcozy and Tula comparison changed over the last 12 months?
3 findings
- Tula was ahead of Momcozy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Momcozy’s estimated Share of Search among wrap carrier brands worldwide moved from 0.17% to 0.5%, and its estimated monthly branded searches moved from 720 to 2.4K.
- Across the 12 months ending September 2026, Tula’s estimated Share of Search among wrap carrier brands worldwide moved from 46.9% to 51.1%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for wrap carrier brands worldwide in September 2026?
2 changes
In September 2026, Tula overtook Ergobaby to become the leader among wrap carrier brands worldwide, with 51.1% estimated Share of Search.
Estimated monthly branded searches for Momcozy worldwide rose 233.3% over 12 measured months, from 720 to 2.4K in September 2026.
Other head-to-heads among wrap carrier brands
How each brand is measured
Brandwave collects information about searches that people make online using Momcozy’s and Tula’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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