Ergobaby vs Tula:Which is searched more?
In September 2026, Tula had more branded searches than Ergobaby among wrap carrier brands worldwide. Tula was estimated to have 246K branded searches compared to Ergobaby’s 232K, and held a 23.8% Share of Search versus Ergobaby’s 22.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ergobaby or Tula?
Compare the wrap carrier brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tula, Ergobaby. The figures are in the table below the chart.
View monthly share of search table
| Month | Momcozy | Tula | Ergobaby | Boppy |
|---|---|---|---|---|
| Oct 2025 | 45.5% | 22.5% | 25.3% | 6.8% |
| Nov 2025 | 50.4% | 20.4% | 23% | 6.2% |
| Dec 2025 | 49% | 24.3% | 20.7% | 6% |
| Jan 2026 | 50.3% | 20.3% | 23.3% | 6.1% |
| Feb 2026 | 46.2% | 22.9% | 25.2% | 5.6% |
| Mar 2026 | 49.9% | 20.7% | 24.3% | 5.1% |
| Apr 2026 | 48.9% | 20.3% | 25.8% | 5% |
| May 2026 | 48.8% | 20.3% | 25.9% | 5% |
| Jun 2026 | 50.3% | 20.9% | 23.6% | 5.2% |
| Jul 2026 | 51.7% | 21.9% | 22% | 4.4% |
| Aug 2026 | 53.3% | 18.1% | 23.1% | 5.5% |
| Sep 2026 | 48% | 23.8% | 22.4% | 5.8% |
How has the Ergobaby and Tula comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Tula took it in December 2025, Ergobaby took it in January 2026, Tula took it in September 2026.
- Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among wrap carrier brands worldwide moved from 25.3% to 22.4%, and its estimated monthly branded searches moved from 226K to 232K.
- Across the 12 months ending September 2026, Tula’s estimated Share of Search among wrap carrier brands worldwide moved from 22.5% to 23.8%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for wrap carrier brands worldwide in September 2026?
2 changes
In September 2026, Tula overtook Ergobaby to rank 2nd among wrap carrier brands worldwide, with 23.8% estimated Share of Search.
In September 2026, Ergobaby lost estimated Share of Search among wrap carrier brands worldwide, from 23.1% to 22.4%.
Other head-to-heads among wrap carrier brands
How each brand is measured
Brandwave collects information about searches that people make online using Ergobaby’s and Tula’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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