Bose vs Sennheiser:Which is searched more?
In September 2026, Bose had more branded searches than Sennheiser among wireless headphones brands worldwide. Bose had about 14,000 branded searches, while Sennheiser had 480. Bose made up 0.06% of all wireless headphones brand searches we track, and Sennheiser accounted for <0.01%. These are worldwide searches for English-language branded terms.
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Is Bose or Sennheiser more popular in search?
Compare the wireless headphones brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bose, Sennheiser. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | JBL | Sony | Beats | Skullcandy | Soundcore | Samsung | Bose | Mpow | Sennheiser |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 13.2% | 11.5% | 5.9% | 2.2% | 1.8% | 0.43% | 0.07% | 0.03% | <0.01% |
| Nov 2025 | 63.8% | 14.9% | 11.5% | 5.6% | 2% | 1.7% | 0.41% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 63.3% | 15.4% | 11.7% | 5.5% | 2% | 1.7% | 0.33% | 0.06% | 0.02% | <0.01% |
| Jan 2026 | 58.6% | 16.3% | 14.4% | 6.1% | 2.2% | 1.8% | 0.45% | 0.06% | 0.03% | <0.01% |
| Feb 2026 | 57.9% | 15% | 15.2% | 6.4% | 2.4% | 2.4% | 0.71% | 0.06% | 0.03% | <0.01% |
| Mar 2026 | 60.7% | 14.2% | 14% | 5.7% | 2.6% | 2.1% | 0.63% | 0.05% | 0.03% | <0.01% |
| Apr 2026 | 54.2% | 20.5% | 14.2% | 6% | 2.2% | 2.2% | 0.54% | 0.06% | 0.03% | <0.01% |
| May 2026 | 54.8% | 18.8% | 14.8% | 6% | 2.2% | 2.7% | 0.54% | 0.06% | 0.03% | <0.01% |
| Jun 2026 | 55.7% | 18.4% | 14.5% | 5.9% | 2.2% | 2.7% | 0.53% | 0.06% | 0.03% | <0.01% |
| Jul 2026 | 54.6% | 18% | 16.6% | 5.8% | 2.1% | 2.1% | 0.64% | 0.05% | 0.03% | <0.01% |
| Aug 2026 | 55.4% | 17.6% | 16.1% | 5.4% | 2.4% | 2.4% | 0.59% | 0.05% | 0.02% | <0.01% |
| Sep 2026 | 59.8% | 14.8% | 14.4% | 6% | 2.2% | 2.2% | 0.44% | 0.06% | 0.02% | <0.01% |
How has the Bose and Sennheiser comparison changed over the last 12 months?
3 findings
- Bose was ahead of Sennheiser in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among wireless headphones brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 17.2K to 14K.
- Across the 12 months ending September 2026, Sennheiser’s share of searches among wireless headphones brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for wireless headphones brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Sennheiser worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
Estimated monthly branded searches for Bose worldwide fell 18.6% over 12 measured months, from 17.2K to 14K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bose’s and Sennheiser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bose
2 branded search terms
- bluetooth speaker bose
- bose wireless headphones
Sennheiser
1 branded search term
- sennheiser com
Other head-to-heads among wireless headphones brands
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