Newair vs Wine Enthusiast:Which is searched more?

Name: Newair vs Wine Enthusiast: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Wine Enthusiast had more branded searches than Newair among wine cooler brands worldwide. Wine Enthusiast had about 18,100 branded searches, while Newair had 1,300. Wine Enthusiast made up 85.5% of all wine cooler brand searches we track, and Newair accounted for 6.1%. These are worldwide searches for English-language branded terms.

Share of searches among wine cooler brands worldwide in September 2026Is Newair or Wine Enthusiast more popular in search?

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Is Newair or Wine Enthusiast more popular in search?

Compare the wine cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Newair and Wine Enthusiast among wine cooler brands worldwide, by month

Month	Wine Enthusiast	Ivation	Newair	EuroCave	Vinotemp
Oct 2025	85%	7.3%	7.3%	0.42%	0.04%
Nov 2025	89.3%	5.1%	5.1%	0.38%	0.05%
Dec 2025	90.1%	5.2%	4.4%	0.25%	0.08%
Jan 2026	87.1%	7.5%	5.1%	0.27%	0.08%
Feb 2026	87%	6.3%	6.3%	0.35%	0.12%
Mar 2026	85.8%	6.2%	7.3%	0.43%	0.19%
Apr 2026	79.8%	6.8%	12.9%	0.4%	0.07%
May 2026	67.7%	7.1%	24.7%	0.41%	0.11%
Jun 2026	64.8%	5.7%	29%	0.39%	0.11%
Jul 2026	84.5%	7.5%	7.5%	0.51%	0.05%
Aug 2026	87.1%	6.3%	6.3%	0.35%	0.04%
Sep 2026	85.5%	7.6%	6.1%	0.66%	0.09%

How has the Newair and Wine Enthusiast comparison changed over the last 12 months?

3 findings

Wine Enthusiast was ahead of Newair in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Newair’s share of searches among wine cooler brands worldwide moved from 7.3% to 6.1%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
Across the 12 months ending September 2026, Wine Enthusiast’s share of searches among wine cooler brands worldwide moved from 85% to 85.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for wine cooler brands worldwide in September 2026?

2 changes

In September 2026, Wine Enthusiast lost share of searches among wine cooler brands worldwide, from 87.1% to 85.5%.
Newair’s share of searches among wine cooler brands worldwide has lost ground for 3 months in a row, from 29% to 6.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Newair’s and Wine Enthusiast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.