Ivation vs Newair:Which is more popular?
In September 2026, Ivation had more branded searches than Newair among wine cooler brands worldwide. Ivation had about 1,600 branded searches, while Newair had 1,300. Ivation made up 7.6% of all wine cooler brand searches we track, and Newair accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about wine cooler brands, Ivation appeared in four of the five answers and Newair in none.
Who do people search for more?
Ivation, about 23% more searches than Newair
Who does AI mention more?
Ivation, mentioned in 4 of 5 answers, Newair in 0
Who does AI recommend more?
Ivation, the only one of the two named
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Top wine cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ivation was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Newair did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wine Enthusiast1st
- Ivation2nd
EuroCave3rd
Newair–
Vinotemp–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ivation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EuroCave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wine Enthusiast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Newair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vinotemp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine cooler brands
5 answers
Asked ChatGPT
“Which wine cooler brand should I buy?”
Asked ChatGPT
“What are the best wine cooler brands?”
Asked ChatGPT
“What's the best wine cooler brand for a small collection?”
Searched Google, AI Overview
“best wine cooler”
Searched Google, AI Overview
“small wine cooler”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ivation or Newair more popular in search?
This chart shows how often people search Google for Ivation and Newair by name. Each line represents a brand's share of searches for all five wine cooler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ivation, Newair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wine Enthusiast | Ivation | Newair | EuroCave | Vinotemp |
|---|---|---|---|---|---|
| Oct 2025 | 85% | 7.3% | 7.3% | 0.42% | 0.04% |
| Nov 2025 | 89.3% | 5.1% | 5.1% | 0.38% | 0.05% |
| Dec 2025 | 90.1% | 5.2% | 4.4% | 0.25% | 0.08% |
| Jan 2026 | 87.1% | 7.5% | 5.1% | 0.27% | 0.08% |
| Feb 2026 | 87% | 6.3% | 6.3% | 0.35% | 0.12% |
| Mar 2026 | 85.8% | 6.2% | 7.3% | 0.43% | 0.19% |
| Apr 2026 | 79.8% | 6.8% | 12.9% | 0.4% | 0.07% |
| May 2026 | 67.7% | 7.1% | 24.7% | 0.41% | 0.11% |
| Jun 2026 | 64.8% | 5.7% | 29% | 0.39% | 0.11% |
| Jul 2026 | 84.5% | 7.5% | 7.5% | 0.51% | 0.05% |
| Aug 2026 | 87.1% | 6.3% | 6.3% | 0.35% | 0.04% |
| Sep 2026 | 85.5% | 7.6% | 6.1% | 0.66% | 0.09% |
How has the Ivation and Newair comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Newair took it in March 2026, Ivation took it in September 2026.
- Across the 12 months ending September 2026, Ivation’s share of searches among wine cooler brands worldwide moved from 7.3% to 7.6%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Newair’s share of searches among wine cooler brands worldwide moved from 7.3% to 6.1%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for wine cooler brands worldwide in September 2026?
2 changes
In September 2026, Ivation gained share of searches among wine cooler brands worldwide, from 6.3% to 7.6%.
Newair’s share of searches among wine cooler brands worldwide has lost ground for 3 months in a row, from 29% to 6.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ivation’s and Newair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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