Duotone vs North Sails:Which is more popular?
In September 2026, North Sails had more branded searches than Duotone among windsurfing sail brands worldwide. North Sails had about 50,500 branded searches, while Duotone had 2,900. North Sails made up 65% of all windsurfing sail brand searches we track, and Duotone accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about windsurfing sail brands, Duotone appeared in all four answers and North Sails in one. Duotone was mentioned before North Sails in every answer.
Who do people search for more?
North Sails, about 17 searches for every 1 for Duotone
Who does AI mention more?
Duotone, mentioned in every answer we collected
Who does AI recommend more?
Duotone, named ahead of North Sails in every answer
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Top windsurfing sail brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Duotone appeared in all four answers. North Sails was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Duotone was listed before North Sails in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Severne1st- Duotone2nd
Ezzy3rd- NeilPryde4th
Naish5th- Goya Windsurfing6th
- North Sails7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Duotone4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Severne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ezzy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- NeilPryde3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Goya Windsurfing2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- North Sails1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Naish1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about windsurfing sail brands
4 answers
Asked ChatGPT
“Which windsurfing sail brand should I buy?”
Asked ChatGPT
“What are the best windsurfing sail brands?”
Asked ChatGPT
“What's the best windsurfing sail brand for lighter wind sailing?”
Searched Google, AI Overview
“windsurf sail”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“windsurfing sail brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Duotone or North Sails more popular in search?
This chart shows how often people search Google for Duotone and North Sails by name. Each line represents a brand's share of searches for all seven windsurfing sail brands we track, month by month, from English-language searches worldwide.
Share of searches by month for North Sails, Duotone. The figures are in the table below the chart.
View monthly share of searches table
| Month | North Sails | Ezzy | NeilPryde | Duotone | Severne | Naish | Goya Windsurfing |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 14% | 6.3% | 2.8% | 2.8% | 1.8% | 1.2% |
| Nov 2025 | 76.8% | 12.5% | 4.5% | 2.4% | 1.6% | 1.3% | 0.74% |
| Dec 2025 | 71.4% | 17.3% | 5.2% | 2.3% | 1.8% | 1.2% | 0.69% |
| Jan 2026 | 77.7% | 12.6% | 3.7% | 2% | 1.6% | 1.6% | 0.75% |
| Feb 2026 | 71.6% | 17.3% | 4.2% | 2.2% | 1.9% | 1.9% | 1% |
| Mar 2026 | 72.4% | 14.3% | 5.2% | 2.8% | 2.2% | 1.9% | 1.2% |
| Apr 2026 | 71.4% | 14% | 6.2% | 2.8% | 2.2% | 1.8% | 1.5% |
| May 2026 | 67.2% | 16.2% | 7.2% | 3.2% | 2.1% | 2.1% | 2.1% |
| Jun 2026 | 65.2% | 15.6% | 8.5% | 3.7% | 2.5% | 2.5% | 2.1% |
| Jul 2026 | 68.9% | 13.5% | 7.4% | 4% | 2.7% | 2.1% | 1.4% |
| Aug 2026 | 68% | 13.3% | 7.2% | 4.8% | 2.6% | 2.6% | 1.4% |
| Sep 2026 | 65% | 15.6% | 8.5% | 3.7% | 3.1% | 2.4% | 1.7% |
How has the Duotone and North Sails comparison changed over the last 12 months?
3 findings
- North Sails was ahead of Duotone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Duotone’s share of searches among windsurfing sail brands worldwide moved from 2.8% to 3.7%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, North Sails’ share of searches among windsurfing sail brands worldwide moved from 71.2% to 65%, and its estimated monthly branded searches moved from 75K to 50.5K.
How did search popularity change for windsurfing sail brands worldwide in September 2026?
2 changes
In September 2026, North Sails lost share of searches among windsurfing sail brands worldwide, from 68% to 65%.
In September 2026, Duotone lost share of searches among windsurfing sail brands worldwide, from 4.8% to 3.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Duotone’s and North Sails’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duotone
1 branded search term
- duotone kites
North Sails
2 branded search terms
- north sails
- north sails windsurfing
Other head-to-heads among windsurfing sail brands
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