Brandwave

How popular isDuotone in search?

In August 2026, there were an estimated 4.4K branded searches for Duotone worldwide which is up 51.7% over the last 11 months. Duotone holds 10.7% estimated Share of Search among windsurfing sail brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Goya44.1%
  2. Ezzy29.5%
  3. Duotone10.7%
  4. Naish5.9%
  5. Severne5.9%
  6. North Sails3.9%
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Where does Duotone compete?

Duotone is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Windsurfing sail brands3rd of 610.7%Shown below
Kitesurfing kites1st of 627.2%Show ranking

Which windsurfing sail brands compete with Duotone?

Duotone against windsurfing sail brands worldwide, by month

Share of Search by month for Goya, Ezzy, Duotone, Naish, Severne, North Sails. The figures are in the table below the chart.

View monthly share of search table
MonthGoyaEzzyDuotoneNaishSeverneNorth Sails
Oct 202543.5%35.6%7%4.6%7%2.4%
Nov 202540.3%40.3%7.9%4.4%5.2%2%
Dec 202537.9%46.3%6.1%3.3%4.9%1.5%
Jan 202645.3%37%6%4.8%4.8%2.2%
Feb 202646.6%38.1%4.9%4.1%4.1%2.3%
Mar 202648.8%32.6%6.5%4.3%5.1%2.7%
Apr 202648.4%32.4%6.4%4.3%5.1%3.5%
May 202644.6%36.5%7.1%4.7%4.7%2.5%
Jun 202647.8%31.9%7.7%5%5%2.6%
Jul 202645.9%30.7%9.1%4.8%6.1%3.3%
Aug 202644.1%29.5%10.7%5.9%5.9%3.9%
Sep 2026——————

  1. 1.Goya

    44.1%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Ezzy

    29.5%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Duotone

    10.7%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.6 points.

  4. 4.Naish

    5.9%

    Moved from 5th to 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1 points.

  5. 5.Severne

    5.9%

    Moved from 4th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.North Sails

    3.9%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.6 points.

Compare search popularity between Duotone and its closest rivals

How has branded search demand for Duotone changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Duotone worldwide rose from 2.9K to 4.4K.
  • Across the 11 months ending August 2026, Duotone’s estimated Share of Search among windsurfing sail brands worldwide increased from 7% to 10.7%.
  • Across the 11 months ending August 2026, Duotone’s estimated Share of Search among windsurfing sail brands worldwide peaked at 10.7% in August 2026 and was lowest at 4.9% in February 2026.

How did search popularity change for windsurfing sail brands worldwide in August 2026?

  1. In August 2026, Naish overtook Severne to rank 4th among windsurfing sail brands worldwide, at 5.9%.

  2. In August 2026, Duotone gained estimated Share of Search among windsurfing sail brands worldwide, from 9.1% to 10.7%.

  3. In August 2026, North Sails gained estimated Share of Search among windsurfing sail brands worldwide, from 3.3% to 3.9%.

  4. In August 2026, Goya lost estimated Share of Search among windsurfing sail brands worldwide, from 45.9% to 44.1%.

  5. In August 2026, Ezzy lost estimated Share of Search among windsurfing sail brands worldwide, from 30.7% to 29.5%.

  6. Estimated monthly branded searches for Severne worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is Duotone measured?

Brandwave collects information about searches that people make online using Duotone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • duotone kites

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How the Brand Demand Index is measured

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