Brandwave

Kitesurfing kites:Which brands are most popular in search?

Duotone and North share the highest estimated Share of Search among kitesurfing kites worldwide, at 27.2% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Duotone27.2%
  2. North27.2%
  3. Naish14.8%
  4. Slingshot14.8%
  5. Cabrinha9.9%
  6. F-One6.2%

Follow kitesurfing kites and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the kitesurfing kites people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kitesurfing kites worldwide, by month

Share of Search by month for Duotone, North, Naish, Slingshot, Cabrinha, F-One. The figures are in the table below the chart.

View monthly share of search table
MonthDuotoneNorthNaishSlingshotCabrinhaF-One
Oct 202523%28.6%15.1%15.1%10.3%7.9%
Nov 202523.2%28.8%12.8%15.2%12.8%7.1%
Dec 202525.5%25.5%13.8%13.8%13.8%7.6%
Jan 202621.9%26.4%17.3%14.6%11.8%8%
Feb 202620.6%26%17.4%14.1%14.1%7.8%
Mar 202621.9%26.4%14.6%17.3%11.8%8%
Apr 202622.2%26.8%14.8%17.6%12%6.7%
May 202623.4%23.4%15.3%19.4%10.5%8.1%
Jun 202624.4%24.4%16%16%10.9%8.4%
Jul 202626.5%26.5%14%14%11.8%7.4%
Aug 202627.2%27.2%14.8%14.8%9.9%6.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Duotone

    27.2%

    Held 1st. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  2. 2.North

    27.2%

    Held 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  3. 3.Naish

    14.8%

    Held 3rd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.

  4. 4.Slingshot

    14.8%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.

  5. 5.Cabrinha

    9.9%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -1.9 points.

  6. 6.F-One

    6.2%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -1.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among kitesurfing kites worldwide?

Duotone and North share the highest estimated Share of Search among kitesurfing kites worldwide, at 27.2% in August 2026.

Global kitesurfing kites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Duotone23% → 27.2%27.2%Aug 202620.6%Feb 20262nd → 1st
North28.6% → 27.2%28.8%Nov 202523.4%May 20261st → 2nd
Naish15.1% → 14.8%17.4%Feb 202612.8%Nov 20253rd
Slingshot15.1% → 14.8%19.4%May 202613.8%Dec 20254th
Cabrinha10.3% → 9.9%14.1%Feb 20269.9%Aug 20265th
F-One7.9% → 6.2%8.4%Jun 20266.2%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Duotone’s estimated Share of Search among kitesurfing kites worldwide increased from 23% to 27.2%.
  • Across the 11 months ending August 2026, North’s estimated Share of Search among kitesurfing kites worldwide decreased from 28.6% to 27.2%.
  • Across the 11 months ending August 2026, F-One’s estimated Share of Search among kitesurfing kites worldwide decreased from 7.9% to 6.2%.
  • Across the 11 months ending August 2026, Duotone’s estimated Share of Search among kitesurfing kites worldwide peaked at 27.2% in August 2026 and was lowest at 20.6% in February 2026.
  • Across the 11 months ending August 2026, North’s estimated Share of Search among kitesurfing kites worldwide peaked at 28.8% in November 2025 and was lowest at 23.4% in May 2026.
  • Across the 11 months ending August 2026, Naish’s estimated Share of Search among kitesurfing kites worldwide peaked at 17.4% in February 2026 and was lowest at 12.8% in November 2025.
  • Across the 11 months ending August 2026, Slingshot’s estimated Share of Search among kitesurfing kites worldwide peaked at 19.4% in May 2026 and was lowest at 13.8% in December 2025.
  • Across the 11 months ending August 2026, Cabrinha’s estimated Share of Search among kitesurfing kites worldwide peaked at 14.1% in February 2026 and was lowest at 9.9% in August 2026.
  • Across the 11 months ending August 2026, F-One’s estimated Share of Search among kitesurfing kites worldwide peaked at 8.4% in June 2026 and was lowest at 6.2% in August 2026.
  • Across the 11 months ending August 2026, Duotone rose from 2nd to 1st among kitesurfing kites worldwide.
  • Across the 11 months ending August 2026, North fell from 1st to 2nd among kitesurfing kites worldwide.
  • Across the 11 months ending August 2026, Naish, Slingshot and Cabrinha held steady: their estimated Share of Search among kitesurfing kites worldwide each moved less than 0.5 percentage points.

How did search popularity change for kitesurfing kites worldwide in August 2026?

  1. In August 2026, Naish gained estimated Share of Search among kitesurfing kites worldwide, from 14% to 14.8%.

  2. In August 2026, Slingshot gained estimated Share of Search among kitesurfing kites worldwide, from 14% to 14.8%.

  3. In August 2026, Duotone gained estimated Share of Search among kitesurfing kites worldwide, from 26.5% to 27.2%.

  4. In August 2026, North gained estimated Share of Search among kitesurfing kites worldwide, from 26.5% to 27.2%.

  5. In August 2026, Cabrinha lost estimated Share of Search among kitesurfing kites worldwide, from 11.8% to 9.9%.

  6. In August 2026, F-One lost estimated Share of Search among kitesurfing kites worldwide, from 7.4% to 6.2%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free