Naish vs North:Which is more popular by branded search?
In August 2026, North had more branded searches than Naish among kitesurfing kites worldwide. North was estimated to have 4.4K branded searches compared to Naish’s 2.4K, and held a 27.2% Share of Search versus Naish’s 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Naish or North?
Compare the kitesurfing kites people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for North, Naish. The figures are in the table below the chart.
View monthly share of search table
| Month | Duotone | North | Naish | Slingshot | Cabrinha | F-One |
|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 28.6% | 15.1% | 15.1% | 10.3% | 7.9% |
| Nov 2025 | 23.2% | 28.8% | 12.8% | 15.2% | 12.8% | 7.1% |
| Dec 2025 | 25.5% | 25.5% | 13.8% | 13.8% | 13.8% | 7.6% |
| Jan 2026 | 21.9% | 26.4% | 17.3% | 14.6% | 11.8% | 8% |
| Feb 2026 | 20.6% | 26% | 17.4% | 14.1% | 14.1% | 7.8% |
| Mar 2026 | 21.9% | 26.4% | 14.6% | 17.3% | 11.8% | 8% |
| Apr 2026 | 22.2% | 26.8% | 14.8% | 17.6% | 12% | 6.7% |
| May 2026 | 23.4% | 23.4% | 15.3% | 19.4% | 10.5% | 8.1% |
| Jun 2026 | 24.4% | 24.4% | 16% | 16% | 10.9% | 8.4% |
| Jul 2026 | 26.5% | 26.5% | 14% | 14% | 11.8% | 7.4% |
| Aug 2026 | 27.2% | 27.2% | 14.8% | 14.8% | 9.9% | 6.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Naish and North comparison changed over the last 12 months?
3 findings
- North was ahead of Naish in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Naish’s estimated Share of Search among kitesurfing kites worldwide moved from 15.1% to 14.8%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, North’s estimated Share of Search among kitesurfing kites worldwide moved from 28.6% to 27.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for kitesurfing kites worldwide in August 2026?
2 changes
In August 2026, Naish gained estimated Share of Search among kitesurfing kites worldwide, from 14% to 14.8%.
In August 2026, North gained estimated Share of Search among kitesurfing kites worldwide, from 26.5% to 27.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Naish’s and North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.