Brandwave

How popular isNorth in search?

In August 2026, there were an estimated 4.4K branded searches for North worldwide which is up 22.2% over the last 11 months. North holds 27.2% estimated Share of Search among kitesurfing kites worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Duotone27.2%
  2. North27.2%
  3. Naish14.8%
  4. Slingshot14.8%
  5. Cabrinha9.9%
  6. F-One6.2%
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Which kitesurfing kites compete with North?

North against kitesurfing kites worldwide, by month

Share of Search by month for Duotone, North, Naish, Slingshot, Cabrinha, F-One. The figures are in the table below the chart.

View monthly share of search table
MonthDuotoneNorthNaishSlingshotCabrinhaF-One
Oct 202523%28.6%15.1%15.1%10.3%7.9%
Nov 202523.2%28.8%12.8%15.2%12.8%7.1%
Dec 202525.5%25.5%13.8%13.8%13.8%7.6%
Jan 202621.9%26.4%17.3%14.6%11.8%8%
Feb 202620.6%26%17.4%14.1%14.1%7.8%
Mar 202621.9%26.4%14.6%17.3%11.8%8%
Apr 202622.2%26.8%14.8%17.6%12%6.7%
May 202623.4%23.4%15.3%19.4%10.5%8.1%
Jun 202624.4%24.4%16%16%10.9%8.4%
Jul 202626.5%26.5%14%14%11.8%7.4%
Aug 202627.2%27.2%14.8%14.8%9.9%6.2%
Sep 2026——————

  1. 1.Duotone

    27.2%

    Held 1st. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  2. 2.North

    27.2%

    Held 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  3. 3.Naish

    14.8%

    Held 3rd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.

  4. 4.Slingshot

    14.8%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.

  5. 5.Cabrinha

    9.9%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -1.9 points.

  6. 6.F-One

    6.2%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -1.2 points.

Compare search popularity between North and its closest rivals

How has branded search demand for North changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for North worldwide rose from 3.6K to 4.4K.
  • Across the 11 months ending August 2026, North’s estimated Share of Search among kitesurfing kites worldwide decreased from 28.6% to 27.2%.
  • Across the 11 months ending August 2026, North’s estimated Share of Search among kitesurfing kites worldwide peaked at 28.8% in November 2025 and was lowest at 23.4% in May 2026.
  • Across the 11 months ending August 2026, North fell from 1st to 2nd among kitesurfing kites worldwide.

How did search popularity change for kitesurfing kites worldwide in August 2026?

  1. In August 2026, Naish gained estimated Share of Search among kitesurfing kites worldwide, from 14% to 14.8%.

  2. In August 2026, Slingshot gained estimated Share of Search among kitesurfing kites worldwide, from 14% to 14.8%.

  3. In August 2026, Duotone gained estimated Share of Search among kitesurfing kites worldwide, from 26.5% to 27.2%.

  4. In August 2026, North gained estimated Share of Search among kitesurfing kites worldwide, from 26.5% to 27.2%.

  5. In August 2026, Cabrinha lost estimated Share of Search among kitesurfing kites worldwide, from 11.8% to 9.9%.

  6. In August 2026, F-One lost estimated Share of Search among kitesurfing kites worldwide, from 7.4% to 6.2%.

How is North measured?

Brandwave collects information about searches that people make online using North’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • north kiteboarding

Do you work for North? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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