F-One vs North:Which is more popular by branded search?
In August 2026, North had more branded searches than F-One among kitesurfing kites worldwide. North was estimated to have 4.4K branded searches compared to F-One’s 1K, and held a 27.2% Share of Search versus F-One’s 6.2%. These are worldwide searches for English-language branded terms.
Follow F-One vs North and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, F-One or North?
Compare the kitesurfing kites people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for North, F-One. The figures are in the table below the chart.
View monthly share of search table
| Month | Duotone | North | Naish | Slingshot | Cabrinha | F-One |
|---|---|---|---|---|---|---|
| Oct 2025 | 23% | 28.6% | 15.1% | 15.1% | 10.3% | 7.9% |
| Nov 2025 | 23.2% | 28.8% | 12.8% | 15.2% | 12.8% | 7.1% |
| Dec 2025 | 25.5% | 25.5% | 13.8% | 13.8% | 13.8% | 7.6% |
| Jan 2026 | 21.9% | 26.4% | 17.3% | 14.6% | 11.8% | 8% |
| Feb 2026 | 20.6% | 26% | 17.4% | 14.1% | 14.1% | 7.8% |
| Mar 2026 | 21.9% | 26.4% | 14.6% | 17.3% | 11.8% | 8% |
| Apr 2026 | 22.2% | 26.8% | 14.8% | 17.6% | 12% | 6.7% |
| May 2026 | 23.4% | 23.4% | 15.3% | 19.4% | 10.5% | 8.1% |
| Jun 2026 | 24.4% | 24.4% | 16% | 16% | 10.9% | 8.4% |
| Jul 2026 | 26.5% | 26.5% | 14% | 14% | 11.8% | 7.4% |
| Aug 2026 | 27.2% | 27.2% | 14.8% | 14.8% | 9.9% | 6.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the F-One and North comparison changed over the last 12 months?
3 findings
- North was ahead of F-One in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, F-One’s estimated Share of Search among kitesurfing kites worldwide moved from 7.9% to 6.2%, and its estimated monthly branded searches held steady at 1K.
- Across the 11 months ending August 2026, North’s estimated Share of Search among kitesurfing kites worldwide moved from 28.6% to 27.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for kitesurfing kites worldwide in August 2026?
2 changes
In August 2026, North gained estimated Share of Search among kitesurfing kites worldwide, from 26.5% to 27.2%.
In August 2026, F-One lost estimated Share of Search among kitesurfing kites worldwide, from 7.4% to 6.2%.
How each brand is measured
Brandwave collects information about searches that people make online using F-One’s and North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.