Brandwave

How popular isF-One in search?

In August 2026, there were an estimated 1K branded searches for F-One worldwide which held steady over the last 11 months. F-One holds 6.2% estimated Share of Search among kitesurfing kites worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Duotone27.2%
  2. North27.2%
  3. Naish14.8%
  4. Slingshot14.8%
  5. Cabrinha9.9%
  6. F-One6.2%
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Which kitesurfing kites compete with F-One?

F-One against kitesurfing kites worldwide, by month

Share of Search by month for Duotone, North, Naish, Slingshot, Cabrinha, F-One. The figures are in the table below the chart.

View monthly share of search table
MonthDuotoneNorthNaishSlingshotCabrinhaF-One
Oct 202523%28.6%15.1%15.1%10.3%7.9%
Nov 202523.2%28.8%12.8%15.2%12.8%7.1%
Dec 202525.5%25.5%13.8%13.8%13.8%7.6%
Jan 202621.9%26.4%17.3%14.6%11.8%8%
Feb 202620.6%26%17.4%14.1%14.1%7.8%
Mar 202621.9%26.4%14.6%17.3%11.8%8%
Apr 202622.2%26.8%14.8%17.6%12%6.7%
May 202623.4%23.4%15.3%19.4%10.5%8.1%
Jun 202624.4%24.4%16%16%10.9%8.4%
Jul 202626.5%26.5%14%14%11.8%7.4%
Aug 202627.2%27.2%14.8%14.8%9.9%6.2%
Sep 2026——————

  1. 1.Duotone

    27.2%

    Held 1st. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  2. 2.North

    27.2%

    Held 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  3. 3.Naish

    14.8%

    Held 3rd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.

  4. 4.Slingshot

    14.8%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.

  5. 5.Cabrinha

    9.9%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -1.9 points.

  6. 6.F-One

    6.2%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -1.2 points.

Compare search popularity between F-One and its closest rivals

How has branded search demand for F-One changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for F-One worldwide held steady at 1K.
  • Across the 11 months ending August 2026, F-One’s estimated Share of Search among kitesurfing kites worldwide decreased from 7.9% to 6.2%.
  • Across the 11 months ending August 2026, F-One’s estimated Share of Search among kitesurfing kites worldwide peaked at 8.4% in June 2026 and was lowest at 6.2% in August 2026.

How did search popularity change for kitesurfing kites worldwide in August 2026?

  1. In August 2026, Naish gained estimated Share of Search among kitesurfing kites worldwide, from 14% to 14.8%.

  2. In August 2026, Slingshot gained estimated Share of Search among kitesurfing kites worldwide, from 14% to 14.8%.

  3. In August 2026, Duotone gained estimated Share of Search among kitesurfing kites worldwide, from 26.5% to 27.2%.

  4. In August 2026, North gained estimated Share of Search among kitesurfing kites worldwide, from 26.5% to 27.2%.

  5. In August 2026, Cabrinha lost estimated Share of Search among kitesurfing kites worldwide, from 11.8% to 9.9%.

  6. In August 2026, F-One lost estimated Share of Search among kitesurfing kites worldwide, from 7.4% to 6.2%.

How is F-One measured?

Brandwave collects information about searches that people make online using F-One’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • f one kites

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How the Brand Demand Index is measured

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