Brandwave

Duotone vs F-One:Which is more popular by branded search?

In August 2026, F-One had more branded searches than Duotone among kitesurfing kites worldwide. F-One was estimated to have 1.5M branded searches compared to Duotone’s 4.4K, and held a 99% Share of Search versus Duotone’s 0.29%. These are worldwide searches for English-language branded terms.

Share of Search among kitesurfing kites worldwide in August 2026Which is more popular in search, Duotone or F-One?
Duotone0.29%4.4K searches
vs
F-One99%1.5M searches

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Which is more popular in search, Duotone or F-One?

Compare the kitesurfing kites people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Duotone and F-One among kitesurfing kites worldwide, by month

Share of Search by month for F-One, Duotone. The figures are in the table below the chart.

View monthly share of search table
MonthF-OneDuotoneNorthNaishSlingshotCabrinha
Oct 202599.2%0.19%0.24%0.12%0.12%0.09%
Nov 202598.9%0.28%0.35%0.16%0.19%0.16%
Dec 202599.3%0.19%0.19%0.11%0.11%0.11%
Jan 202699.3%0.16%0.19%0.13%0.11%0.09%
Feb 202699%0.23%0.29%0.19%0.15%0.15%
Mar 202699.2%0.19%0.23%0.13%0.15%0.1%
Apr 202698.8%0.29%0.34%0.19%0.23%0.15%
May 202698.9%0.28%0.28%0.19%0.23%0.13%
Jun 202699.1%0.23%0.23%0.15%0.15%0.1%
Jul 202699.2%0.24%0.24%0.12%0.12%0.11%
Aug 202699%0.29%0.29%0.16%0.16%0.1%
Sep 2026——————

How has the Duotone and F-One comparison changed over the last 12 months?

  • F-One was ahead of Duotone in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Duotone’s estimated Share of Search among kitesurfing kites worldwide moved from 0.19% to 0.29%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
  • Across the 11 months ending August 2026, F-One’s estimated Share of Search among kitesurfing kites worldwide moved from 99.2% to 99%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for kitesurfing kites worldwide in August 2026?

  1. Estimated monthly branded searches for Duotone worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Duotone’s and F-One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Duotone

1 branded search term

  • duotone kites

F-One

3 branded search terms

  • f one
  • f one kites
  • fone

How the Brand Demand Index is measured

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