Duotone vs North:Which is searched more?
In August 2026, Duotone and North were level on Share of Search among kitesurfing kites worldwide, with an estimated 4.4K branded searches each, at 0.29% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Duotone or North?
Compare the kitesurfing kites people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Duotone, North. The figures are in the table below the chart.
View monthly share of search table
| Month | Duotone | North |
|---|---|---|
| Oct 2025 | 0.19% | 0.24% |
| Nov 2025 | 0.28% | 0.35% |
| Dec 2025 | 0.19% | 0.19% |
| Jan 2026 | 0.16% | 0.19% |
| Feb 2026 | 0.23% | 0.29% |
| Mar 2026 | 0.19% | 0.23% |
| Apr 2026 | 0.29% | 0.34% |
| May 2026 | 0.28% | 0.28% |
| Jun 2026 | 0.23% | 0.23% |
| Jul 2026 | 0.24% | 0.24% |
| Aug 2026 | 0.29% | 0.29% |
| Sep 2026 | — | — |
How has the Duotone and North comparison changed over the last 12 months?
3 findings
- Duotone was ahead of North in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duotone’s estimated Share of Search among kitesurfing kites worldwide moved from 0.19% to 0.29%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
- Across the 11 months ending August 2026, North’s estimated Share of Search among kitesurfing kites worldwide moved from 0.24% to 0.29%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for kitesurfing kites worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Duotone’s and North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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