Duotone vs Severne:Which is more popular by branded search?
In August 2026, Duotone had more branded searches than Severne among windsurfing sail brands worldwide. Duotone was estimated to have 4.4K branded searches compared to Severne’s 2.4K, and held a 10.7% Share of Search versus Severne’s 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Duotone or Severne?
Compare the windsurfing sail brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Duotone, Severne. The figures are in the table below the chart.
View monthly share of search table
| Month | Goya | Ezzy | Duotone | Naish | Severne | North Sails |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 35.6% | 7% | 4.6% | 7% | 2.4% |
| Nov 2025 | 40.3% | 40.3% | 7.9% | 4.4% | 5.2% | 2% |
| Dec 2025 | 37.9% | 46.3% | 6.1% | 3.3% | 4.9% | 1.5% |
| Jan 2026 | 45.3% | 37% | 6% | 4.8% | 4.8% | 2.2% |
| Feb 2026 | 46.6% | 38.1% | 4.9% | 4.1% | 4.1% | 2.3% |
| Mar 2026 | 48.8% | 32.6% | 6.5% | 4.3% | 5.1% | 2.7% |
| Apr 2026 | 48.4% | 32.4% | 6.4% | 4.3% | 5.1% | 3.5% |
| May 2026 | 44.6% | 36.5% | 7.1% | 4.7% | 4.7% | 2.5% |
| Jun 2026 | 47.8% | 31.9% | 7.7% | 5% | 5% | 2.6% |
| Jul 2026 | 45.9% | 30.7% | 9.1% | 4.8% | 6.1% | 3.3% |
| Aug 2026 | 44.1% | 29.5% | 10.7% | 5.9% | 5.9% | 3.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Duotone and Severne comparison changed over the last 12 months?
3 findings
- Duotone was ahead of Severne in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duotone’s estimated Share of Search among windsurfing sail brands worldwide moved from 7% to 10.7%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
- Across the 11 months ending August 2026, Severne’s estimated Share of Search among windsurfing sail brands worldwide moved from 7% to 5.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for windsurfing sail brands worldwide in August 2026?
3 changes
In August 2026, Naish overtook Severne to rank 4th among windsurfing sail brands worldwide, at 5.9%.
In August 2026, Duotone gained estimated Share of Search among windsurfing sail brands worldwide, from 9.1% to 10.7%.
Estimated monthly branded searches for Severne worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Duotone’s and Severne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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