Carhartt vs The North Face:Which is searched more?
In September 2026, The North Face had more branded searches than Carhartt among waterproof jacket brands worldwide. The North Face had about 4.1 million branded searches, while Carhartt had 450,000. The North Face made up 34% of all waterproof jacket brand searches we track, and Carhartt accounted for 3.8%. These are worldwide searches for English-language branded terms.
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Is Carhartt or The North Face more popular in search?
Compare the waterproof jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The North Face, Carhartt. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Barbour | Helly Hansen | Carhartt | Rab | Columbia | Outdoor Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 23% | 15.4% | 10.3% | 4.6% | 4.6% | 1.7% | 2.1% | 0.51% |
| Nov 2025 | 42.7% | 19.2% | 15.7% | 7% | 4.7% | 5.8% | 1.4% | 2.9% | 0.52% |
| Dec 2025 | 40% | 18% | 18% | 8.1% | 4.4% | 6.6% | 1.3% | 3.1% | 0.59% |
| Jan 2026 | 39.4% | 21.7% | 17.8% | 6.5% | 5.3% | 4.4% | 2% | 2.5% | 0.58% |
| Feb 2026 | 37.5% | 25.2% | 16.8% | 6.2% | 5.1% | 3.4% | 2.8% | 2.3% | 0.83% |
| Mar 2026 | 33.2% | 29.7% | 16.2% | 8.9% | 4% | 2.7% | 2.7% | 2% | 0.66% |
| Apr 2026 | 30.5% | 30.7% | 16.8% | 9.2% | 4.1% | 2.3% | 3.4% | 2.2% | 0.83% |
| May 2026 | 35.4% | 29.1% | 15.9% | 7.1% | 4.8% | 1.8% | 3.2% | 2% | 0.79% |
| Jun 2026 | 32% | 32.3% | 17.7% | 5.3% | 4.3% | 1.9% | 3.5% | 2% | 0.87% |
| Jul 2026 | 36.3% | 29.9% | 16.4% | 4.9% | 4% | 1.8% | 4% | 1.9% | 0.81% |
| Aug 2026 | 35.2% | 26.3% | 17.6% | 7.9% | 4.3% | 2.4% | 3.5% | 2% | 0.71% |
| Sep 2026 | 34% | 22.9% | 18.7% | 10.2% | 4.6% | 3.8% | 3.1% | 2% | 0.62% |
How has the Carhartt and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s share of searches among waterproof jacket brands worldwide moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, The North Face’s share of searches among waterproof jacket brands worldwide moved from 37.7% to 34%, and its estimated monthly branded searches moved from 6.7M to 4.1M.
How did search popularity change for waterproof jacket brands worldwide in September 2026?
2 changes
In September 2026, Carhartt overtook Rab to rank 6th among waterproof jacket brands worldwide, with 3.8% of the searches.
In September 2026, The North Face lost share of searches among waterproof jacket brands worldwide, from 35.2% to 34%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Carhartt’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carhartt
1 branded search term
- carhartt jacket
The North Face
3 branded search terms
- north face
- the north face
- thenorthface
Other head-to-heads among waterproof jacket brands
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The North Face vs Barbour: compare search popularity
The North Face vs Helly Hansen: compare search popularity- Patagonia vs Arc'teryx: compare search popularity
- Patagonia vs Barbour: compare search popularity
Put your own brand in this comparison
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