Draper vs Gardena:Which is more popular by branded search?
In August 2026, Gardena had more branded searches than Draper among watering can brands worldwide. Gardena was estimated to have 246K branded searches compared to Draper’s 165K, and held a 42.3% Share of Search versus Draper’s 28.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Draper or Gardena?
Compare the watering can brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gardena, Draper. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Draper | Neta | Hozelock | Haws | Burgon & Ball |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 24.1% | 29.6% | 3.2% | 5.9% | 0.96% |
| Nov 2025 | 38.2% | 21% | 31.3% | 2.8% | 5.1% | 1.5% |
| Dec 2025 | 37.5% | 20.6% | 30.6% | 3.4% | 6.2% | 1.8% |
| Jan 2026 | 33.6% | 22.5% | 33.6% | 3.7% | 5.5% | 1.1% |
| Feb 2026 | 34.6% | 34.6% | 23% | 3.1% | 3.8% | 0.92% |
| Mar 2026 | 34.8% | 42.5% | 15.6% | 3.8% | 2.6% | 0.76% |
| Apr 2026 | 53.2% | 19.5% | 15.9% | 7.2% | 3.2% | 0.95% |
| May 2026 | 59.1% | 14.5% | 14.5% | 8% | 2.9% | 1.1% |
| Jun 2026 | 48.9% | 26.7% | 14.6% | 6.6% | 2.4% | 0.88% |
| Jul 2026 | 49.8% | 18.2% | 18.2% | 10% | 3% | 0.89% |
| Aug 2026 | 42.3% | 28.4% | 18.9% | 5.7% | 3.8% | 0.93% |
| Sep 2026 | — | — | — | — | — | — |
How has the Draper and Gardena comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Draper took it in March 2026, Gardena took it in April 2026.
- Across the 11 months ending August 2026, Draper’s estimated Share of Search among watering can brands worldwide moved from 24.1% to 28.4%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering can brands worldwide moved from 36.2% to 42.3%, and its estimated monthly branded searches moved from 165K to 246K.
How did search popularity change for watering can brands worldwide in August 2026?
2 changes
In August 2026, Draper gained estimated Share of Search among watering can brands worldwide, from 18.2% to 28.4%.
In August 2026, Gardena lost estimated Share of Search among watering can brands worldwide, from 49.8% to 42.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Draper’s and Gardena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.