Haier vs LG:Which is searched more?
In September 2026, Haier and LG were level on Share of Search among washing machine brands worldwide, with an estimated 368K versus 386K branded searches, at 7.6% and 8% estimated Share of Search. These are worldwide searches for English-language branded terms.
Follow Haier vs LG and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Haier or LG?
Compare the washing machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LG, Haier. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | Smeg | Midea | Beko | LG | Haier | Bosch | Samsung | Miele | Westinghouse | Fisher & Paykel | Whirlpool |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 20.5% | 8.8% | 10.8% | 9.2% | 8.8% | 3.9% | 2.9% | 2.2% | 2.6% | 0.65% | 0.16% |
| Nov 2025 | 37.4% | 20.3% | 7.5% | 9.2% | 6.6% | 7.5% | 2.8% | 3.1% | 2.8% | 2.3% | 0.55% | 0.11% |
| Dec 2025 | 28.5% | 22.8% | 8.5% | 10.4% | 7.4% | 10.4% | 3.1% | 2.9% | 3.2% | 2.1% | 0.51% | 0.13% |
| Jan 2026 | 28.6% | 23.3% | 8.6% | 10.5% | 9% | 8.6% | 3.1% | 2.9% | 2.6% | 2.1% | 0.63% | 0.15% |
| Feb 2026 | 27.4% | 22.6% | 8.3% | 10.1% | 10.6% | 8.3% | 3% | 3.9% | 2.5% | 2.5% | 0.61% | 0.15% |
| Mar 2026 | 29.7% | 19.9% | 8.9% | 8.9% | 11.3% | 8.9% | 3.3% | 3.5% | 2.7% | 2.2% | 0.65% | 0.13% |
| Apr 2026 | 31.5% | 18% | 9.4% | 9.4% | 8.2% | 11.5% | 3.5% | 3.2% | 2.3% | 2.3% | 0.57% | 0.11% |
| May 2026 | 30.8% | 17.6% | 11.3% | 9.2% | 8% | 11.3% | 3.4% | 3.1% | 2.3% | 2.3% | 0.56% | 0.14% |
| Jun 2026 | 29.3% | 14.3% | 16.1% | 10.7% | 7.6% | 10.7% | 3.2% | 2.9% | 2.2% | 2.1% | 0.53% | 0.13% |
| Jul 2026 | 24.8% | 18% | 16.8% | 11.2% | 7.9% | 9.2% | 3.4% | 3.6% | 2.3% | 2.2% | 0.55% | 0.16% |
| Aug 2026 | 29.9% | 17.9% | 13.4% | 9% | 9.4% | 7.3% | 4% | 3.5% | 2.7% | 2.2% | 0.54% | 0.16% |
| Sep 2026 | 30.9% | 21.1% | 11.3% | 9.3% | 8% | 7.6% | 3.4% | 3.1% | 2.3% | 2.3% | 0.56% | 0.17% |
How has the Haier and LG comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Haier took it in November 2025, LG took it in January 2026, Haier took it in April 2026, LG took it in August 2026.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among washing machine brands worldwide moved from 8.8% to 7.6%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among washing machine brands worldwide moved from 9.2% to 8%, and its estimated monthly branded searches moved from 472K to 386K.
How did search popularity change for washing machine brands worldwide in September 2026?
2 changes
In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 9.4% to 8%.
Estimated monthly branded searches for Haier worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Other head-to-heads among washing machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Haier’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.